Graphic Designer

Allegro Senior Living•Raleigh, NC

29d

About The Position

The Marketing & Brand Designer is responsible for creating high-quality, brand-aligned materials that support marketing, sales, recruiting, operations, and executive leadership across all Allegro Living brands. This role serves as the organization’s primary creative resource and brand steward, ensuring visual and written communications are polished, consistent, and aligned with established brand standards. The Marketing & Brand Designer combines graphic design, brand management, marketing communications, creative project coordination, and sales enablement. The ideal candidate is highly organized, collaborative, digitally fluent, and able to manage multiple priorities while providing responsive, service-oriented creative support to corporate and community teams.

Requirements

Bachelor’s degree in graphic design, marketing, communications, or a related field preferred.
Three or more years of professional graphic design, brand marketing, or creative production experience preferred.
Professional portfolio demonstrating strong brand, layout, print, presentation, and digital design capabilities required.
Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
Advanced proficiency in Canva, including template development and brand controls.
Experience designing for print, email, presentations, websites, social media, and other digital channels.
Experience preparing print-ready files and coordinating production with printers and vendors.
Familiarity with website content management systems, CRM knowledge centers, and email marketing platforms.
Experience supporting multiple brands, locations, departments, or internal clients preferred.
Experience in senior living, hospitality, healthcare, or another multi-location service organization preferred but not required.
Working knowledge of artificial intelligence and AI-assisted creative tools, with the ability to use them responsibly and within company standards.
Exceptional graphic design, typography, layout, and visual storytelling skills.
Strong understanding of branding, visual identity, and multi-brand systems.
Excellent communication, organizational, project-management, and problem-solving skills.
Ability to work independently while collaborating effectively across departments and communities.
Ability to manage multiple deadlines and adapt to changing business needs.
Valid driver’s license and acceptable Motor Vehicle Record in accordance with Company requirements.

Nice To Haves

Translate business needs and ideas into polished, compelling visual communications.
Balance creativity with organization, accuracy, and attention to detail.
Protect brand consistency while developing practical solutions for different teams and communities.
Manage multiple priorities and deadlines without sacrificing quality.
Communicate clearly, collaborate effectively, and provide responsive creative support.
Take ownership, solve problems proactively, and continuously look for ways to improve creative processes.

Responsibilities

Design and produce brochures, flyers, postcards, advertisements, signage, banners, invitations, direct mail, promotional materials, and other marketing collateral.
Create materials that support community events, resident and family programs, professional outreach, recruiting, operations, corporate initiatives, and occupancy growth.
Develop executive presentations, board decks, sales presentations, training materials, conference presentations, and other internal and external communications.
Design social media graphics, digital advertisements, email graphics, infographics, newsletters, announcements, recruiting campaigns, and launch communications.
Prepare print-ready files and coordinate production with printers, sign vendors, promotional vendors, outside designers, and other creative partners.
Serve as a steward of the Allegro family of brands and ensure consistent use of approved branding, typography, imagery, messaging, and visual standards across all materials and channels.
Create and maintain editable Canva templates, community toolkits, and reusable workflows that improve consistency, efficiency, and turnaround times while protecting brand integrity.
Review website graphics, imagery, and page presentation for alignment with established brand standards.
Maintain organized creative files and current libraries of approved logos, photography, icons, graphics, and brand assets.
Maintain approved pricing materials, floor plans, brochures, sales collateral, and digital assets within the CRM Knowledge Center.
Provide responsive creative support to Marketing, Sales, Human Resources, Lifestyle, Operations, Executive Leadership, and community teams.
Design branded social media content and provide guidance on photography, short-form video, lighting, framing, composition, and content-capture best practices.
Train Lifestyle Directors and other designated team members on producing high-quality community-generated photography and video content.
Manage the company’s collateral ordering platform, including product organization, updates, archived materials, and the addition of new items.
Manage incoming creative requests, clarify project requirements, establish priorities, and communicate realistic timelines.
Balance urgent community needs with planned corporate and brand initiatives while maintaining accuracy, consistency, and quality.
Identify recurring requests that can be converted into templates, toolkits, or repeatable workflows.
Stay current on design trends, accessibility, print production, digital marketing standards, artificial intelligence tools, and emerging creative technologies.