Graphic Designer

High Tide

About The Position

Reporting to the Creative Director, the Graphic Designer will play a pivotal role in delivering exceptional in-house graphic services to the sales, marketing, and purchasing departments. Your responsibilities will span print and web design, encompassing product, packaging, signage, email, and website design.

Requirements

3-4 Year Bachelor or Diploma in Graphic Design
2-5 years of graphic design experience with a strong portfolio showcasing expertise in print, multimedia, and animation.
Proficiency in Adobe Cloud (Illustrator, Photoshop, InDesign) and working on a MAC environment is essential.
Intermediate knowledge of MS Office.
Experience using Klaviyo for email design.
Experience using Shopify and Wordpress for web design.
Basic tagging and programming knowledge.
Exceptional multitasking and organizational skills, with the ability to work independently and collaboratively as part of a team.
Strong verbal and written English skills are necessary to effectively communicate with clients and colleagues.
Excellent interpersonal skills and the ability to articulate design decisions clearly.

Responsibilities

Create motion graphics, animated assets, and visual effects for social media, digital advertising, and campaign content.
Develop animated text treatments, product callouts, transitions, and branded motion elements.
Edit short-form video content for Instagram, TikTok, Facebook, YouTube, and other digital platforms.
Produce content cutdowns, product videos, promotional videos, and platform-specific creative assets.
Optimize content for engagement and platform performance.
Create visually stunning email layouts that boost engagement, click-through rates, and sales growth when possible.
Assist in expanding the company's brand identity.
Conduct research on the latest design technologies and trends, and integrate them as needed.
Develop email design templates, manipulate photo files, and design digital animations.
Design multiple emails per week, ensuring timely and high-quality deployment.
Expertly design interior and exterior walls, windows, posters, and signage.
Create eye-catching POP displays, such as counter and shelf displays, sidekicks, and side-stacks.
Design impressive signage, including banners, easels, aisle talkers, and wobblers.
Produce engaging animations and graphics for TV screens.
Ensure all design deliverables align with branding guidelines.
Generate innovative packaging concepts from competitor analysis, internal research, creative briefs, and manager directives.
Produce dielines for various packaging types, including boxes, wrappers, labels, stickers, and hangtags.
Ensure compliance with customer style-guides and prepare necessary approval documents.
Develop packaging dielines according to customer requirements and design specifications.
Design and format product instructions, catalogs, and brochures.
Produce necessary technical and classical illustrations.
Capture lifestyle photography.
Collaborate effectively with fellow designers to achieve accurate and efficient work.
Demonstrate superior multitasking abilities by managing multiple projects with strict adherence to deadlines and exceptional attention to detail.
Exhibit excellent organizational skills by meticulously maintaining and properly labeling files on the art server.
Produce final files: outline, color swatch, and specification sheets.
Thoroughly review final production for errors: file accuracy, color correctness, and dieline precision.