Graphic Designer

Equinox • New York, NY

8d • $85,000 - $92,000 • Hybrid

About The Position

As part of SoulCycle’s Marketing Creative Team, the Graphic Designer is the day-to-day visual designer bringing the brand to life across digital and physical channels. The role primarily focuses on digital design across lifecycle email, social, performance marketing, and web and app touchpoints, as well as environmental print assets such as in-studio signage and promotional collateral.

The position is based at SoulCycle’s New York City headquarters, with a hybrid schedule of four days per week in the office and one day remote. The designer reports directly to the Head of Creative and works with creative and marketing partners to turn concepts into polished visual deliverables that inspire the SoulCycle community.

Requirements

• 3–5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer technology company.
• A strong, diverse portfolio demonstrating digital marketing design across email, web, digital ads, and social campaigns, along with strong typographic craft.
• Advanced expertise in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, and in Figma.
• Understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
• Experience preparing print-ready mechanicals and large-format environmental or studio signage.
• Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
• Legal right to work in the United States.

Nice To Haves

• Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands.
• Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma; motion graphics are not required.
• Experience with or curiosity about using AI design tools to accelerate concepting and mood-boarding workflows.

Responsibilities

• Create high-volume digital designs for email, web banners, landing pages, paid digital media, organic social, and app assets.
• Maintain brand consistency across digital touchpoints, including adherence to brand guidelines, typography systems, and color palettes.
• Work with the copy lead and marketing managers to translate concepts and briefs into cohesive visual layouts that support engagement and conversion.
• Prepare, optimize, and organize production-ready digital assets in required screen ratios, resolutions, and formats.
• Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed.
• Coordinate with production vendors on print setup, color matching, stock selection, and specifications for studio rollouts.
• Partner with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver creative on schedule.
• Work with marketing project management to balance campaign timelines and intake queues.
• Partner with digital and web stakeholders to maintain intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed