Graphic Designer (Hybrid)

Cooper Equipment Rentals / Location Équipements Cooper•Mississauga, ON

1d•Hybrid

About The Position

We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work. This role involves working collaboratively with internal and external stakeholders to showcase Cooper Equipment Rentals as the go-to for construction equipment rentals in Canada. The Graphic Designer will oversee all design projects from concept to final delivery, ensuring alignment with brand identity. They will collaborate with the Marketing team to develop and execute visual assets and campaign creative across various channels, maintain brand standards, and prepare print-ready files. The role also includes organizing internal assets, participating in brainstorming sessions, and supporting the development of templates and branded materials. Additionally, the Graphic Designer will assist with social media content, oversee the visual identity of the website, and support the development of short-form video. They will also work with outside agencies and freelancers, and stay current on design trends.

Requirements

Formal education in Graphic Design is required.
3-5 years graphic design experience preferably in B2B, industrial or construction environment.
Willingness to commute to Head Office, located in Mississauga, ON, three days per week.
Complete proficiency of Adobe Creative Suite especially in Photoshop, Illustrator, InDesign and After Effect.
Experience preparing production-ready artwork for print, including supplying accurate file formats, specifications, and assets to printers.
Strong understanding of layout, typography, colour, hierarchy, and brand consistency.
Excellent working knowledge of Microsoft Word, Excel, and PowerPoint.
Self-starter, capable of taking initiative to identify and resolve problems.
Proven ability to collaborate with cross-functional teams.
Strong time management skills, comfortable in a fast-paced environment.
Ability to handle multiple projects with tight deadlines.
Strong oral and written communication skills.
Strong attention to detail and willingness to learn.

Nice To Haves

Knowledge of photography, cameras and the latest technology is an asset.
Experience with video editing and/or motion graphics is an asset.
Bilingual (English/French) considered an asset but not required.

Responsibilities

Oversee all design projects from concept to final delivery, ensuring alignment with brand identity.
Collaborate with the Marketing team to develop and execute visual assets and campaign creative across required channels, including but not limited to flyers, catalogues, in-store signage, digital banners, social channels, print advertisements and external presentations.
Be a champion of the Cooper brand, maintaining our brand standards across multiple strategic initiatives and projects.
Ability to conceptualize and present the creative angle of marketing campaigns.
Prepare accurate, print-ready files and supply final artwork in the required formats and specifications.
Organize and maintain internal assets and image library.
Participate in brainstorming for projects and design reviews.
Work closely with marketing, sales, operations, and external vendors to understand project requirements and deliver effective creative solutions.
Support the development of templates, presentations, and branded materials for internal teams.
Assist Marketing team with the development of engaging social media content.
Oversee the visual identity of the website including page design and graphics, continuously work on improving our visual assets and user experience online and offline.
Assist with the development of short-form video for website, YouTube and social media.
Work with outside agencies and freelancers as required to execute on paid media strategies, and other projects.
Stay current on design trends, digital best practices, and opportunities to improve the quality and impact of our creative materials.