Graphic Designer

Vera Bradley•New York, NY
•Hybrid

About The Position

Vera Bradley is seeking a Graphic Designer to create culturally relevant, performance-driven work across Brand, Outlet, Wholesale, and the end-to-end customer journey. The role combines technical design and storytelling to translate culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact. The designer will help carry the brand’s patterns and archive into contemporary work for a multigenerational customer, while supporting the systems and templates the team uses. The role is part of the Marketing department and reports to the Creative Content Director. The designer works closely with the Senior Graphic Designer, Creative Content Director, brand marketing, social, digital, merchandising, copy, and colleagues across the wider marketing organization. The scope spans digital, print, email, social, and retail marketing, including seasonal campaigns, product launches, and day-to-day content. The position is based in Vera Bradley’s New York office on a hybrid schedule, with three days per week in the office and occasional travel. The schedule may change.

Requirements

  • 2 to 4 years of professional design experience, in-house or at an agency.
  • A portfolio demonstrating range across digital and print, including social work designed for the platform where it appeared.
  • Fluency in Figma.
  • Proficiency in Adobe Creative Suite.
  • Ability to edit video using Premiere or CapCut.
  • Experience using AI design tools on real projects.
  • Strong typography and layout fundamentals, with attention to detail.
  • Ability to balance speed and quality and stay organized across multiple concurrent projects.
  • Willingness to welcome feedback, iterate quickly, and collaborate.
  • Thoughtful use of AI tools and a perspective on where they add value.
  • Experience with motion and content creation and interest in developing storytelling across channels.
  • Interest in pattern, print, and craftsmanship.
  • Promotional design experience, such as offers, in-store signage, outlet, and seasonal sale campaigns.

Nice To Haves

  • Experience in beauty, fashion, apparel, retail, lifestyle, or promotional marketing.
  • Experience designing for a heritage or lifestyle brand.
  • Experience in beauty, fashion, or apparel.
  • Some motion graphics work or experience on set at photo and video shoots.

Responsibilities

  • Design assets across digital, print, email, social, and retail marketing for seasonal campaigns, product launches, and day-to-day content.
  • Partner with the Senior Graphic Designer and Creative Content Director to translate campaign concepts into compelling executions across channels.
  • Support the social team as a social creative specialist, producing platform-native work that maintains a consistent brand voice.
  • Build and adapt layouts for email, web, print, and marketing materials using established design systems and templates.
  • Support the evolution and maintenance of design systems, templates, and shared creative resources in Figma.
  • Edit short-form video and motion content for social and marketing channels.
  • Help prepare for photo and video shoots, including mood boards, selects, asset organization, and production support.
  • Use AI tools to explore concepts, generate variations, and accelerate workflows while following team guidelines and brand standards.
  • Prepare production-ready files and ensure creative assets meet technical and quality requirements across platforms.
  • Present work in team reviews, participate in creative critiques, and incorporate stakeholder feedback.
  • Monitor emerging design, cultural, and technology trends and bring concrete ideas and references to the team.
  • Understand and communicate how design work translates into business impact, including engagement, acquisition, and results.

Benefits

  • Medical, dental, and vision programs, including HDHP/HSA and PPO medical plans.
  • Flexible spending accounts.
  • Employer-provided life insurance equal to 2 times salary.
  • Accidental death and disability insurance.
  • Voluntary life insurance for employees and their spouses and children.
  • Short-term and long-term disability.
  • 401(k) with a generous company match and immediate vesting, subject to age and service requirements.
  • Professionally managed retirement funds and a safe-harbor plan design.
  • Up to 3 weeks of paid time off in the first year, with the opportunity to earn more.
  • 9 paid holidays per year.
  • Paid bereavement leave.
  • Voluntary time off to serve the community.
  • Financial, physical, and mental wellness resources.
  • Employee Assistance Program with work/life support and no-cost unlimited telephonic counseling.
  • Leadership development, skill development, and career advancement opportunities.
  • Employee discount on Vera Bradley products.
  • Bonus opportunity.
  • Identity protection.
  • Legal services.
  • Pet insurance.
  • Cell phone discount.
  • Employee referral bonus.
  • Annual birthday gift.
  • DailyPay.
  • Corporate fitness facility.
  • Individual policies through Aflac.
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