GRAPHIC DESIGNER

Woodward Communications•Appleton, WI

About The Position

The Graphic Designer creates and distributes high-quality graphics for WCM-N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials. The role also creates digital advertisements for clients, designs and manages merchandise for station stores, and maintains brand logos and visual assets across digital and print outlets. Working with Sales, Programming, Digital, and Marketing/Promotions teams, the Graphic Designer develops creative solutions that support brand standards and business objectives. The role uploads graphics to content management systems, organizes digital files and asset libraries, and manages competing requests from Sales, Promotions, and Broadcast departments. It also supports customer service, company initiatives, safety standards, cybersecurity, and regulatory compliance, and performs other duties as assigned.

Requirements

Associate degree in graphic design preferred, or an equivalent combination of education and professional graphic design experience.
Proven experience creating engaging digital and print graphics across multiple platforms.
Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools.
Strong communication, listening, and problem-solving skills, with the ability to collaborate across departments.
Excellent attention to detail and proofreading skills.
Ability to work independently with minimal supervision while managing multiple priorities and deadlines.
Familiarity with digital platforms, terminology, and current design trends.
Professional demeanor and ability to represent the company positively to internal and external stakeholders.
Demonstrated alignment with company core values and ESOP culture.

Nice To Haves

Working knowledge of website content management systems and ability to edit and manage digital content within them.
Experience with e-commerce platforms or merchandise stores.
Experience creating motion graphics and animated digital content; this is a plus but not required.

Responsibilities

Design, create, and distribute graphics for broadcast entities, digital sales and marketing initiatives, station websites, logos, and physical marketing materials.
Create digital advertisements for clients that meet platform-specific specifications for DSPs and station-owned and operated platforms.
Design and manage station-store merchandise, collaborate with programming and promotions teams on designs, maintain inventory lists, update product offerings, and monitor merchandise trends.
Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams on creative solutions that support brand standards and business objectives.
Maintain broadcast brand logos and visual assets across websites, social media, digital campaigns, print media, and related outlets.
Upload and manage graphics within content management systems for station websites and digital platforms as needed.
Maintain and organize digital graphic files, photos, and asset libraries, including third-party resources such as Getty Images.
Balance priorities and meet graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.
Maintain a customer-first mindset and proactively support internal and external customer service.
Participate in the Great Game of Business and support company initiatives.
Follow company safety standards, including workplace safety, cybersecurity, and regulatory compliance requirements.
Perform other duties as assigned.