Graphic Designer and Marketing Coordinator
About The Position
Join the Colorado School of Public Health as the Graphic Designer and Marketing Coordinator (Open Rank Communications Senior – Principal Professional). This position is a key member of the school’s Central Administration and will be responsible for the development of multi-channel marketing efforts and appropriate management of messaging to both internal and external constituents, with a focus on prospective student marketing. This position will focus on digital recruitment of new students using a full range of traditional and new media, including but not limited to: electronic and print advertising, event marketing, website content management, integrated search engine optimization (SEO), and direct marketing (mail, email, video, web, printed/digital brochures, promotional giveaways, social media, and more). This individual should have the ability to analyze and evaluate tactics and metrics.
Requirements
- A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
- Two (2) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
- Advanced knowledge of social media marketing.
- Three (3) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
- Advanced knowledge of social media marketing.
- A combination of education and related technical/military/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
- Excellent communication and interpersonal skills on the phone and in person.
- Strong command of the English language, including grammar, spelling, punctuation, formats, proofreading, and syntax.
- Ability and knowledge to track and measure success through analytics and other metrics.
- Ability to multi-task and prioritize multiple projects at once, while meeting deadlines.
- Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
- Ability to learn new digital, social media, and software applications.
- Ability to perform in a changing technological environment and learn quickly; adapt and reinvent procedures according to change.
- Outstanding creativity, with a flair for marketing, design, and content editing.
- Demonstrated experience in fostering a community that values a wide range of backgrounds, experiences, and perspectives.
Nice To Haves
- A master’s degree in marketing, journalism, public relations, communications, business administration or a directly related field from an accredited institution.
- Prospective student marketing experience in a university, higher education, and/or graduate program.
- Photography experience/skills and editing.
- Experience in design for digital marketing with the ability to create simple ads, brochures, and videos in-house.
- Video production experience.
Responsibilities
- Coordinate content development for school-level marketing communications, including website, social media, etc.
- Work closely with Director and campus/department leads to develop an electronic viewbook, as well as printed materials for departments/centers/programs and for the Office of Academic & Student Affairs.
- Assist with updates to the school directory, event calendar, website homepage, and newsroom.
- Create engaging graphics, layouts, and design aesthetics to support ColoradoSPH communication and marketing efforts.
- Assist with design and management of ColoradoSPH branded assets, including branded templates (PowerPoint, letterhead, event flyers, email templates and signatures, business cards, etc.).
- Help drive prospective student acquisition and growth through campaign marketing and performance marketing.
- Work collaboratively with team to identify, foster, track, and analyze enrollment pipelines with undergraduate institutions in the state and region.
- Design content for student recruitment marketing, email, ad copy, and social media.
Benefits
- Medical: Multiple plan options
- Dental: Multiple plan options
- Additional Insurance: Disability, Life, Vision
- Retirement 401(a) Plan: Employer contributes 10%25 of your gross pay
- Paid Time Off: Accruals over the year
- Vacation Days: 22/year (maximum accrual 352 hours)
- Sick Days: 15/year (unlimited maximum accrual)
- Holiday Days: 10/year
- Tuition Benefit: Employees have access to this benefit on all CU campuses
- ECO Pass: Reduced rate RTD Bus and light rail service
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What This Job Offers
Job Type
Full-time
Career Level
Senior
