Graphic Designer and Marketing Coordinator

University of Colorado•Hybrid, CO

2d•$60,000 - $79,000•Hybrid

About The Position

The Graphic Designer and Marketing Coordinator is a key member of the Colorado School of Public Health’s Central Administration, responsible for developing multichannel marketing efforts and managing messaging for internal and external audiences, with a focus on prospective student marketing. The position supports digital recruitment using traditional and new media, including electronic and print advertising, event marketing, website content management, search engine optimization, direct marketing, video, brochures, promotional materials, and social media. The role also analyzes marketing tactics and metrics. This position is offered at the Senior Professional or Principal Professional level. It is full-time (1.0 FTE), reports to the Director of Communications and Marketing, and is hybrid, based at the CU Anschutz Campus in Aurora, Colorado, with on-site work expected three days per week.

Requirements

Senior Professional: Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
Senior Professional: Two years of professional-level experience with marketing or content development, social media, web or digital marketing, and/or multichannel marketing campaigns.
Principal Professional: Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
Principal Professional: Three years of professional-level experience with marketing or content development, social media, web or digital marketing, and/or multichannel marketing campaigns.
A combination of education and related technical, military, or paraprofessional experience may substitute for the bachelor’s degree on a year-for-year basis.
Applicants must be legally authorized to work in the United States without requiring sponsorship; visa sponsorship or employment authorization will not be provided.
Advanced knowledge of social media marketing.
Excellent communication and interpersonal skills, including strong command of English grammar, spelling, punctuation, formatting, proofreading, and syntax.
Ability to track and measure success using analytics and other metrics.
Ability to multitask, prioritize multiple projects, and meet deadlines.
Ability to establish and maintain effective working relationships with employees at all institutional levels.
Ability to learn new digital, social media, and software applications.
Ability to adapt and learn quickly in a changing technological environment and revise procedures as needed.
Creativity and aptitude for marketing, design, and content editing.
Demonstrated experience fostering a community that values a wide range of backgrounds, experiences, and perspectives.

Nice To Haves

Master’s degree in marketing, journalism, public relations, communications, business administration, or a directly related field from an accredited institution.
Prospective student marketing experience in a university, higher education, or graduate program.
Photography and editing experience or skills.
Experience designing for digital marketing and creating simple advertisements, brochures, and videos in-house.
Video production experience.

Responsibilities

Coordinate content development for school-level marketing communications, including website and social media content.
Work with the Director and campus and department leads to develop an electronic viewbook and printed materials for departments, centers, programs, and the Office of Academic & Student Affairs.
Assist with updates to the school directory, event calendar, website homepage, and newsroom.
Create graphics, layouts, and design aesthetics for ColoradoSPH communications and marketing.
Assist with the design and management of ColoradoSPH branded assets, including templates for presentations, letterhead, event flyers, email templates and signatures, and business cards.
Support prospective student acquisition and growth through campaign and performance marketing.
Collaborate with the team to identify, foster, track, and analyze enrollment pipelines with undergraduate institutions in the state and region.
Design student recruitment marketing content, email content, advertising copy, and social media content.
Analyze and evaluate marketing tactics and metrics.