Graduate Assistant – Marketing & Game Promotion (SA)

CSU Careers•Turlock, CA

1d•Onsite

About The Position

The Graduate Assistant for Marketing & Game Promotion supports the Athletics Department in enhancing the fan experience, increasing attendance, and promoting NCAA Division II athletic programs through strategic marketing initiatives and game-day entertainment. This position assists with the planning and execution of promotional campaigns, event operations, and fan engagement activities for home athletic contests and special events.

Requirements

Post-baccalaureate students in a graduate program must be registered in a minimum of four (4) Fall/Spring units.
Bachelor’s degree in Sports Management, Marketing, Communications, Business, or related field.
Strong written and verbal communication skills.
Experience with social media platforms, event management, and customer engagement preferred.
Knowledge of collegiate athletics and NCAA regulations is desirable.
Strong communication and organizational skills
Social media and graphic design experience
Event management and multitasking ability
Knowledge of collegiate athletics and NCAA rules
Ability to work evenings, weekends, and holidays during athletic seasons

Responsibilities

Assist with the planning and execution of athletic marketing campaigns for all Stan State intercollegiate sports programs.
Coordinate in-game promotions, fan engagement activities, contests, and entertainment during home athletic events.
Support game-day operations including setup, sponsorship fulfillment, PA scripts, music coordination, and halftime activities.
Develop promotional strategies to increase attendance, student engagement, and community involvement.
Manage and update athletics social media platforms with promotional content, graphics, and event information.
Collaborate with coaches, student organizations, and campus departments to promote athletic events.
Assist in creating marketing materials such as flyers, digital graphics, email campaigns, and video board content.
Track attendance, fan engagement metrics, and promotional effectiveness for reporting purposes.
Coordinate with sponsors and vendors to ensure activation and visibility during events.
Recruit, train, and supervise student workers or game-day volunteers.
Maintain branding consistency across athletic promotions and event presentations.
Help organize special events including youth clinics, theme nights, alumni events, and postseason tournaments.
Execute pregame, in-game, and postgame promotional timelines.
Operate or assist with video board content, music playlists, and crowd interaction elements.
Distribute promotional giveaways and manage fan contests.
Serve as liaison between marketing staff, event operations, and broadcasting crews.
Ensure NCAA and conference branding standards are followed during events.
Other duties as assigned.