Google Channel Manager / Performance Marketing Lead

EDEN HEALTH INTERNATIONAL INC•Denver, CO

3d•$60,000 - $85,000•Remote

About The Position

Join our team and help transform lives by delivering life-changing treatments and exceptional care. We offer a collaborative environment with competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and customers. With a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, you'll thrive in a fast-paced setting where making an impact is key. Our Mission We are on a mission to tackle America's metabolic health crisis by educating the public on its challenges and offering safe, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we provide accessible solutions that empower people to improve their health and maintain lasting results. Our goal is simple: transform lives through education and effective, outcomes-driven care. Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go.

Requirements

Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products.
Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management.
Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors.
Strong business judgment, not just media-buying skill.
Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners.
Ability to explain performance in plain English and turn analysis into decisions.
Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation.

Nice To Haves

You can manage the account yourself and also explain what the account means for the broader growth system.
You understand that Google is both an acquisition channel and a source of market/customer signal.
You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem.
You can pressure-test agency recommendations without needing to replace every agency function yourself.
You can help leadership decide what to do this week, not just report what happened last week.

Responsibilities

Own day-to-day Google Ads execution, optimization, pacing, and performance.
Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation.
Translate Google performance into clear weekly business recommendations.
Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale.
Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction.
Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence.
Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction.
Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next.
Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative.
Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings.