Google Ads Specialist - Freelance, Remote

Magic

5d•Remote

About The Position

Our client is a family-run, Ontario-based lakeside resort that welcomes families and groups for seasonal getaways. They operate multiple renovated cottages with amenities like a heated pool, docks, and lake access, and are known for friendly, hands-on service. The brand is refreshing its web presence and seeks to expand awareness and direct bookings across digital channels. The client needs an experienced, autonomous Google Ads Specialist to establish strong tracking, build and optimize high-performing campaigns, and drive more direct bookings while improving efficiency. The hire will own strategy and hands-on execution across Google (priority) and Meta, with a focus on Ontario family audiences. The goal is to quickly set a performance baseline, improve CTR/Quality Score, lower CPA, increase ROAS on booking campaigns, and grow brand awareness.

Requirements

Proven experience running Google Ads and Meta campaigns for hospitality or local service businesses.
Proven ability to implement and validate tracking with GA4 and Google Tag Manager, including conversion events.
Demonstrable results lowering CPA and improving ROAS for booking or reservation-driven campaigns.
Strong English communication (spoken/written) with a track record of operating autonomously and proactively.
Proficiency with Canva for quick creative edits to support ads.
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS.
Headset with an extended mic that has noise cancellation and a webcam.
Back-up computer and internet connection.
Quiet, dedicated workspace at home.
Reliable high-speed internet and a modern laptop required.
Must have a reliable internet connection and a quiet workspace.
Required to provide own computer with Intel Core i5 or something similar or higher operating system.

Nice To Haves

Meta Ads (Facebook/Instagram) campaign management and social optimization.
Familiarity with scheduling tools (Hootsuite, Sprout Social, Buffer).

Responsibilities

Audit current ad accounts, assets, and goals; confirm KPIs (bookings, CPA, CAC, ROAS).
Verify/implement GA4, GTM, Meta Pixel/Conversions API, and conversion events for bookings.
Develop a 2-week content/campaign plan focusing on audience targeting, messaging, and seasonal promotions.
Set up initial campaigns on Google and Meta, including search, remarketing, and prospecting.
Edit existing photos in Canva for ads and organic posts.
Perform daily/regular bid and creative adjustments.
Provide weekly check-in emails for the first two weeks, and then biweekly or monthly reporting after stabilization.
Performance optimization including A/B testing, bid management, CPA/ROAS focus.