Google Ads Lead

Viktor•San Francisco, CA

5d•Hybrid

About The Position

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no agency layer. This is a Day-1 operator role, and within 180 days, you'll be the architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.

Requirements

Senior paid search operator with deep Google Ads experience for B2B SaaS or AI.
Pipeline-accountable.
Personally managed meaningful Google budgets and have the receipts.
Thinks about the whole conversion path: Ad to landing page to signup to paying.
Comfortable with data: reads the platform directly, pulls from BI when needed, forms a view, and acts.
Documented experimentation practice: can show the cadence and wins from a prior role.
Operator-first: works in Google Ads every day, not adjacent to it.
Strong partner: works shoulder-to-shoulder with the Head of Performance Marketing, bringing data, taking direction when it's right, and pushing back when it's not.
AI-native daily workflow: uses tools like Claude for ad copy iteration, query analysis, and reporting.
Founder mentality: building a channel from a real foundation, not inheriting a mature program.
EU primary or NYC secondary. Remote is OK with EU/ET overlap.

Nice To Haves

Scaled paid search from zero at a Series A or B B2B SaaS company.
Worked on AI or PLG products.
Owned landing page experimentation alongside the ad account.

Responsibilities

Own Google Ads end-to-end, including Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, and YouTube where it earns its budget.
Run landing page and conversion path experiments alongside the ad work, taking responsibility for Quality Score and post-click conversion.
Set the experimentation cadence on Google, conducting weekly tests with clear hypotheses, documented results, and compounding learnings.
Own measurement and attribution for the channel, including Enhanced Conversions, Offline Conversion Import, and Conversion Modeling.
Build the keyword, audience, and asset library, focusing on converting search terms, scalable audiences, and effective copy and creative concepts.
Partner with the Head of Performance Marketing on budget and prioritization, pushing back when Google isn't the right channel and making the case when it is, bringing data to every cross-channel conversation.
Report weekly on spend, CAC, and pipeline contribution with a focus on numbers rather than narrative.