Senior Go to Market Ops Leader

Spire•Boulder, CO

10d•$130,000 - $160,000•Hybrid

About The Position

As the Go-To-Market Operations Leader at Spire, you will be instrumental in ensuring operational excellence within the Marketing and Sales organizations. This involves establishing scalable processes, integrating tools, generating actionable insights, and implementing disciplined performance governance. You are a hands-on operational leader who translates Spire’s Go-To-Market strategy into reliable execution, ensuring Sales and Marketing teams operate with accurate data, efficient workflows, and a fully integrated revenue technology stack to support predictable growth across Commercial and Government segments. As a key member of Spire’s Growth Marketing and GTM leadership team, you will serve as the central operational partner to Sales, Marketing, Finance, and Product teams. Your primary mission is to empower the organization to plan, execute, measure, and improve revenue performance with confidence and transparency. Success in this role will be measured by improvements in sales efficiency, pipeline transparency, forecast accuracy, and operational scalability.

Requirements

10+ years of experience in Sales Operations, Revenue Operations, or GTM Operations in technology-driven B2B environments supporting SaaS and DaaS recurring revenue business models.
Proven experience designing and scaling SalesTech and MarTech ecosystems.
Deep expertise with CRM systems (e.g., Salesforce, HubSpot) and revenue analytics tools.
Strong experience with pipeline analytics, forecasting models, and performance reporting by developing SaaS and DaaS KPIs and pro-actively managing and holding teams accountable.
Demonstrated ability to work directly with Sales leadership, Finance, and executive stakeholders.
Hands-on experience implementing automation and AI-driven insights in revenue operations.
Strong analytical, structured, and problem-solving capabilities.
Ability to balance strategic planning with operational execution.
Experience managing cross-functional and technical projects.
Excellent stakeholder management and communication skills.

Responsibilities

Define and enforce operational standards for scalable booking and revenue execution.
Design and maintain standardized Sales Operations processes across regions and segments.
Define pipeline stages, qualification standards, and performance metrics.
Establish governance across CRM usage, reporting standards, and operational workflows.
Drive alignment between Sales, Marketing, Customer Success, and Product teams.
Ensure consistent operating models across Commercial and Government sales motions.
Own the evolution and operational integrity of the GTM technology ecosystem.
Define and execute the SalesTech and MarTech roadmap.
Ensure integration across core platforms such as CRM (e.g., Salesforce), marketing automation (Hubspot), analytics, and enablement tools.
Automate business processes wherever possible to reduce manual work and improve data reliability.
Work closely with IT and engineering teams on system integrations and architecture.
Continuously evaluate and improve the GTM tech stack to support growth and efficiency.
Ensure leadership has full transparency into revenue performance.
Own pipeline analytics, conversion metrics, and coverage analysis.
Manage forecasting processes and improve forecast accuracy.
Deliver performance dashboards for Sales leadership and executive teams.
Provide insights into pipeline health, sales efficiency, and revenue risks.
Support Finance with bookings tracking, forecasting alignment, and revenue planning inputs.
Establish the operational rhythm of Spire’s Sales & Marketing organization.
Own the operational framework for weekly pipeline reviews, monthly performance reviews, and quarterly business reviews (QBRs).
Ensure consistent reporting standards across Sales leadership.
Provide structured insights to support executive and board-level discussions.
Enable Sales leadership to make fast, informed decisions based on reliable data.
Serve as a central partner across Spire’s leadership team.
Partner closely with Sales leadership, Marketing leadership, Finance, Product Management, and Customer Success.
Align revenue operations with corporate planning and budgeting cycles.
Drive transparency and accountability across GTM performance.
Coordinate cross-functional initiatives that improve revenue execution.
Leverage modern AI capabilities to improve operational intelligence and efficiency.
Identify and implement AI-driven analytics and automation across the revenue lifecycle.
Support Sales teams with AI-enhanced tools for pipeline management and decision support.
Continuously evaluate emerging AI capabilities across the GTM (Marketing & Sales) technology stack.
Ensure that Sales teams operate with the tools, knowledge, and operational discipline required to execute consistently across markets.
Design and maintain structured Sales training formats and training kits aligned with Spire’s GTM motions.
Deliver operational training on pipeline management, forecasting discipline, CRM usage, and reporting standards.
Ensure Sales teams understand and adopt SalesTech and MarTech tools used across the revenue lifecycle.
Partner with Marketing and Product teams to ensure Sales collateral and messaging are correctly applied in customer conversations.
Support onboarding and ramp-up of new Sales team members through standardized operational training programs.