Go to Market Lead

Boom • Austin, TX

3d • $130,000 - $190,000

About The Position

Boom is looking for a GTM Lead to work across the business at the intersection of sales, marketing, customer success, product, and operations. This is a high-ownership, generalist role built for someone who thrives on context-switching - one week you might be opening sales into a new distribution channel, the next you're onboarding a flagship client and writing the playbook for how Boom does it at scale. As Boom expands into new verticals and markets, we need someone who can move fast, think structurally, and pick up whatever is highest-priority - even if it hasn't been done before. You'll work directly with the CEO, Director of GTM and other leadership team members on critical-path initiatives where there is no existing process. You'll be the one to run the play first, then build it out so the rest of the team can follow. This role is ideal for someone coming out of a top consulting firm (McKinsey, Bain, BCG, or equivalent) who has realized they want to build things, not just advise. You're analytically sharp, energized by variety, and comfortable doing hands-on work alongside strategic thinking. You don't need a defined lane—you create one.

Requirements

• 3–5+ years of experience at a top management consulting firm (McKinsey, Bain, BCG, or equivalent) and/or in a high-ownership GTM, strategy, or operations role at a fast-growing startup
• Proven ability to juggle multiple high-priority workstreams simultaneously without dropping the ball
• Willingness and ability to do hands-on work at all levels - direct sales, writing onboarding documentation, building internal processes - not just advise or coordinate
• Strong analytical skills: comfortable building frameworks, pulling insights from data, and making structured recommendations
• Excellent written and verbal communication, including ability to write great slides; able to translate complex situations into clear, actionable plans for internal/external audiences
• High comfort with ambiguity and a genuine enthusiasm for environments where the playbook doesn't yet exist

Nice To Haves

• Experience or exposure to B2B SaaS, proptech, fintech, or related industries is a plus but not required

Responsibilities

• Partner with the CEO and functional leads to evaluate, enter, and scale new verticals and geographic markets—from initial sizing and hypothesis-testing through early sales and operations execution
• Own onboarding for flagship and complex clients where Boom's processes are still being defined. You run it first, then build the repeatable playbook so the team can scale it
• Embed with product, marketing, customer success, and operations to drive high-priority GTM initiatives—acting on connector, problem-solver, and executor across functions
• Lead early-stage sales efforts into new distribution channels, partnerships, or buyer segments where no prior motion exists; test, learn, and iterate quickly
• Take on high-priority, high-ambiguity projects that don't fit neatly into any existing function—if it's important and undefined, this role likely owns it
• Translate field experience into structured assets—onboarding guides, playbooks, competitive frameworks, internal SOPs—so knowledge doesn't live only in your head
• Use data to assess what's working, surface insights, and support strategic decisions across GTM and operations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed