Global Web Analyst

Docplanner

3d • Remote

About The Position

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

Requirements

• 2+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• Experience working in a fast paced, dynamic environment.

Nice To Haves

• Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
• Experience with Search Console or other SEO tracking tools is a plus.

Responsibilities

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Setting and ideation for web events based on business objectives.
• Conducting A/B testing analyses (VWO and HubSpot).
• One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
• Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

Benefits

• Healthcare insurance
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• meal vouchers (ticket restaurant)
• transport allowances
• extended parental leave
• Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
• A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
• Remote work and flexible hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed