Global Senior Brand Manager – Collections & Complexion - Fenty

Kendo Brands, Inc.•San Francisco, CA

29d

About The Position

The Global Senior Brand Manager, Limited Edition Collections & Complexion, is responsible for shaping and executing the Fenty Beauty brand and product strategy within these categories. This role oversees the end-to-end go-to-market process, leveraging a keen understanding of the beauty industry and a data-driven mindset. The Senior Brand Manager will drive growth across core and new product lines by identifying assortment opportunities, developing both short- and long-term strategies, and utilizing sales analytics to inform business decisions. As the category leader, this individual will define product positioning, messaging, campaign objectives, and oversee asset development. Success in this role requires a proactive, trend-savvy, and consumer-focused professional who excels in a fast-paced, collaborative environment.

Requirements

Bachelor’s degree or equivalent experience required
5+ years of relevant business experience, with a strong preference for beauty and/or retail backgrounds
Passion for the beauty industry is essential
Demonstrated strategic, analytical, and creative skills
Excellent communication and interpersonal skills, both in-person and digitally
Comfortable working in a dynamic, fast-paced, client-focused environment
Proactive, solutions-oriented mindset with a positive attitude
Strong collaborator with proven ability to build cross-functional relationships
Commitment to Diversity, Equity, and Inclusion (DEI) and fostering an inclusive workplace
Detail-oriented with the ability to manage multiple priorities and drive projects to completion
Proficient in Microsoft PowerPoint and Excel

Responsibilities

Champion global brand management and advocacy for assigned categories
Develop and implement brand and product strategies
Establish self and team as category experts, staying current on industry trends and competitor activity
Analyze sales data and report on key metrics to guide decision-making
Manage global go-to-market strategies, product pipelines, and assortment planning
Lead the creation of global product briefs
Direct product messaging and content strategy
Oversee daily business operations for assigned categories
Design and execute global category strategies, including growth plans and campaign objectives, to support regional marketing initiatives and maximize product performance
Manage the full product lifecycle for Limited Edition Collections and Complexion categories
Maintain a merchant mindset by monitoring consumer trends, visual merchandising best practices, and social media engagement (e.g., TikTok)
Track product performance to identify and leverage emerging trends and “viral moments” for category and collection growth
Build and sustain strong cross-functional partnerships with internal stakeholders (e.g., packaging, inventory, creative, product development, marketing, education, e-commerce, operations)
Serve as the brand liaison for cross-departmental collaboration
Lead global go-to-market planning to ensure successful product launches, including market analysis, positioning, messaging, unique selling propositions, and asset/content development
Own the development of product briefs and pipelines, collaborating with international teams to align on objectives, costs, and margin targets
Drive the global product innovation strategy by integrating market analytics, competitive intelligence, DEI principles, and emerging trends
Partner with North America and International sales, brand management, and marketing teams to address market needs and champion global brand initiatives
Analyze business metrics and revenue targets to inform category growth strategies
Stay attuned to the beauty retail landscape to identify new business opportunities
Support achievement of cost and margin goals to meet financial objectives
Make actionable recommendations based on research and sales trends