Digital Brand Manager, Global Communications

Concord•Nashville, TN

About The Position

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history. Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami. The Global Communications department represents Concord’s brand and mission through consistent messaging and strategy. It oversees the development of brand collateral and facilitates all internal and external communications as well as the philanthropic initiatives and events planned by the Company. In executing these responsibilities, we are responsible for the company’s brand within the industry, to its stakeholder and to its staff, artists, songwriters, composers, and playwrights. As the Digital Brand Manager, Global Communications, you'll be responsible for overseeing and shaping Concord’s overall online presence by developing and executing strategies across social media, SEO/GEO, and other digital channels. The role blends strategic planning with hands-on execution—including content creation, paid advertising, and performance analysis—to strengthen Concord’s brand reputation in the industry and outside world. Works under General Supervision.

Requirements

3-5 years of digital brand management, preferably on the corporate level
Creativity and proficiency with content design tools (Adobe Creative Suite)
Strong verbal and written communication skills with demonstrated experience engaging and influencing everyone from IG followers to senior executives
You recognize that social media doesn't sleep, and find clever and unexpected ways to engage our audience at peak hours
In-depth understanding of social Media reporting and listening platforms (i.e. Sprout) and of current digital trends
Excel in a fast-paced environment and thrive on continuously pivoting strategies to drive business needs forward
Ability to work with a small team and individually to produce big results

Responsibilities

Develop and oversee Concord’s corporate social media strategy, leveraging social media marketing tools to maintain and strengthen brand presence
Create, curate, and collaborate with marketing and publicity teams in four business areas to deliver compelling brand stories and cohesive Concord brand appearance
Implement GEO optimization strategies to enhance discoverability and ensure accurate, effective messaging
Coordinate updates to key corporate landing pages in partnership with Concord’s web designer
Oversee the maintenance, accuracy, and updates of Concord-related Wikipedia pages and other online profiles
Manage the planning, purchase, design, and execution of digital and social advertising campaigns
Stay informed on social media trends and platform changes, providing guidance to the Global Comms team on relevant shifts affecting communication strategies
Measure, analyze, and report on digital and social performance relative to industry benchmarks and competitors, applying insights to inform creative and strategic decisions
Build and maintain relationships with key industry thought leaders and representatives from major social platforms (FB, IG, X, LinkedIn, TikTok)
Monitor and report on Concord’s brand presence and narrative across social media and other online environments
Engage with community members in alignment with Concord’s voice, values, and brand objectives
Support increased executive team visibility by guiding participation in conversations related to their areas of expertise
Participate in special projects and perform other duties as assigned