Ford Racing, Global Brand Manager

Ford • Allen Park, MI

1d

About The Position

Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business. Develop and implement Production and Competition Brand on Vehicle strategy. Implement and manage Ford Racing branding within Experiences/GTM settings. Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing's brand. Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing. Exhibit a creative mindset to view Ford Racing through the eyes of the consumer. Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing. Established and active employee resource groups.

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of work experience in the field of marketing, brand or strategy
• Minimum of 2+ years of brand management experience
• Travel will be required
• Practical knowledge in brand identity
• Strong presentation skills
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
• Innovative thinking and ability to think strategically
• Passion for Ford Racing and what it represents to the company
• Verification of employment eligibility will be required at the time of hire

Nice To Haves

• Global Brand & Enthusiast experience is a plus

Responsibilities

• Implement and manage brand strategies that promote Ford Racing brand growth and expansion
• Develop and implement Production and Competition Brand on Vehicle strategy
• Implement and manage Ford Racing branding within Experiences/GTM settings
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing's brand
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees