Ford Racing, Global Brand Manager

Ford Motor • Allen Park, MI

1d • Hybrid

About The Position

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. In this position... You will partner cross-functionally and with key external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration. This role is hybrid and requires at least 4 days per week in the Allen Park, MI office.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience.
• Travel will be required.

Nice To Haves

• Practical knowledge in brand identity.
• Strong presentation skills.
• Global Brand & Enthusiast experience is a plus.
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Innovative thinking and ability to think strategically.
• Passion for Ford Racing and what it represents to the company.

Responsibilities

• Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business.
• Develop and implement Production and Competition Brand on Vehicle strategy.
• Implement and manage Ford Racing branding within Experiences/GTM settings.
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees