Global Sales Manager - Sports Accounts
About The Position
Choice Hotels, one of the world’s largest lodging franchisors, is seeking a results-driven Global Sales Manager – Sports Accounts to manage and grow a portfolio of high-value accounts generating approximately $10M+ in annual revenue. This role is responsible for driving market share growth, strengthening executive-level relationships, and developing new business opportunities within the sports and entertainment ecosystem. The position requires a strategic sales professional who can deliver measurable revenue results while positioning Choice Hotels’ value proposition to key decision-makers. This role operates with significant autonomy and is accountable for achieving individual revenue targets and expanding long-term customer partnerships.
Requirements
- Minimum 5+ years of sales experience, preferably in sports, entertainment, hospitality, or event-driven industries
- Bachelor’s degree or an equivalent combination of education and work experience
- Demonstrated experience managing large account portfolios and delivering measurable revenue growth
- Experience working with complex sales cycles and high-value accounts
- Proven ability to meet or exceed individual sales quotas and revenue targets
- Proficiency in Salesforce or similar CRM platforms
- Strong analytical and forecasting capabilities
- Familiarity with sales performance metrics and pipeline management tools
- Competitive, results-driven mindset with strong resilience and grit
- Excellent relationship-building and interpersonal communication skills
- Strategic thinking with ability to identify and act on growth opportunities
- Strong business acumen and ability to influence decision-makers
- Ability to work independently while collaborating cross-functionally
Responsibilities
- Manage and grow a portfolio of sports accounts to increase revenue production and market share
- Build and maintain strong relationships with key decision-makers to drive long-term partnerships
- Analyze account performance, customer trends, and market dynamics to inform strategic growth plans
- Conduct regular strategic account reviews and Quarterly Business Reviews (QBRs)
- Retain and expand existing accounts through proactive engagement, renewals, and value-based selling
- Deliver solutions that balance customer needs with franchisee performance and profitability
- Identify and develop new business opportunities within the sports segment through networking, events, and proactive outreach
- Qualify and prioritize prospects based on revenue potential, business needs, and buying readiness
- Position Choice Hotels’ brands and solutions to meet customer objectives and drive incremental room night revenue
- Manage full sales cycle including prospecting, relationship development, and deal advancement
- Monitor industry trends and competitive activity to refine strategy and strengthen market positioning
- Maintain accurate Salesforce/CRM records including pipeline, contacts, forecasts, and account activity
- Leverage CRM insights and performance data to inform forecasting and strategic decisions
- Develop and maintain account plans, relationship maps, and growth strategies
- Prepare proposals, negotiate contracts, and manage renewals to support revenue growth
- Lead QBRs and planning sessions to align on performance and future opportunities
- Participate in training to stay current on sales tools, systems, and brand offerings
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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What This Job Offers
Job Type
Full-time
Career Level
Senior
