Global Product Marketing Manager – Surgery

GE HEALTHCARE•Salt Lake City, UT

4d•$116,000 - $174,000•Onsite

About The Position

The Product Marketing Manager for Surgery serves as the vital bridge between product development and commercial success, translating product capabilities into compelling market messaging and customer value propositions. This role collaborates closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams to develop and execute strategic marketing plans that drive ultrasound product adoption, market penetration, and revenue growth. The Product Marketing Manager owns the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products, ensuring they effectively address customer needs and differentiate from competitive offerings.

Requirements

For roles in USA - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives.

Nice To Haves

MBA or advanced degree preferred.
6+ years of product marketing experience, preferably in medical devices or healthcare technology.
Demonstrated success launching and marketing complex technology products.
Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics.
Effective communicator and presenter with a proven ability to influence and align diverse stakeholders.
Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results.

Responsibilities

Develop distinctive product positioning that clearly articulates value to different customer segments
Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
Ensure consistent positioning across all customer touchpoints and marketing materials
Adapt core messaging for regional markets while maintaining global brand consistency
Design and manage New Product Introductions at global events (internally & externally) & support major regional events
Design comprehensive go-to-market strategies for new product launches and major releases
Coordinate cross-functional launch activities including training, events, and marketing campaigns
Develop launch timelines and success metrics to measure effectiveness
Partner with regional marketing teams to adapt strategies for local market conditions
Partner with clinical and product teams to support product claims and evidence generation strategies
Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics
Create impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiation
Develop detailed competitive battlecards with effective response strategies
Deliver product training to sales teams that emphasizes customer value and clinical applications
Support high-value customer engagements and strategic sales opportunities
Continuously monitor market trends, customer needs, and competitive landscape
Gather and analyze voice-of-customer feedback to refine positioning and messaging
Provide market insights to Product Management to inform product roadmap decisions
Develop market opportunity assessment, forecast, and business projects to support product and marketing planning
Create compelling content and campaigns for various channels including websites, collateral, presentations, and digital platforms
Develop clinical case studies that demonstrate product value in real-world settings
Collaborate with clinical teams on educational content that drives adoption of advanced applications
Ensure technical accuracy while communicating benefits in customer-centric language
Develop customer success stories highlighting clinical, operational, and financial outcomes
Support clinical presentations and publications that validate product benefits
Establish key performance indicators for marketing initiatives
Analyze marketing campaign effectiveness and return on investment
Provide regular reporting on marketing activities and their impact on sales performance
Recommend strategic adjustments based on performance data and market feedback