Global Product Marketing Manager, Magnetic Resonance (MR) Applications (Multiple Positions)

GE HealthCare • Waukesha, WI

3d

About The Position

Essential Functions / Responsibilities: Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area. Review competitor products and the factors that differentiate GE Healthcare products from others on the market. Conduct data analysis and use available internal and external sources to support recommendations. Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth. Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape. Identify budget requirements to ensure proper execution. Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas, including the identification of customers’ clinical and economic needs, values and desired benefits. Identify and assess market and distribution risks, and develop a plan to mitigate those risks. Work with Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas. Collaborate with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention, and cooperate with Product Management to include these programs on product roadmaps. Coordinate the development of marketing assets and training materials with Marketing Services. Develop a plan and budget for evidence generation to support selected NPI’s (New Product introduction) and installed base products. Develop inputs to support business case for NPI (including target pricing) and product/offering positioning. Define brand (naming and trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing offerings. Build and execute global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement in coordination with Regional Product Marketing. Develop programs that improve the customer experience of the installed base in support of installed base retention. Ensure that regional marketing plans are aligned with the global marketing plan and collaborate with regional marketing on selecting the appropriate marketing mix. Collaborate with Advertising, Promotion, and Communications to develop a communications plan in support of the marketing objective. Develop and manage budget needed to execute marketing plan, and ensure timely implementation of programs in the marketing plan.

Requirements

• Bachelor’s degree or equivalent in Marketing, Business Administration, Medical Imaging, or related.
• Employer will accept a combination of post-secondary academic degree and work experience evaluated as the equivalent of a Bachelor’s degree in lieu of a Bachelor’s degree.
• Seven (7) years of experience in marketing, product marketing, Magnetic Resonance Imaging, or a combination thereof.
• Five (5) years of experience in Magnetic Resonance Imaging (MRI) product sales
• Imaging experience in the healthcare industry
• Advanced Magnetic Resonance (MR) physics to operate complex MR scanners and interpret relevant MR images
• Commercial experience in sales negotiation, and product and clinical presentations within the MR industry
• Generating clinical evidence for marketing purposes
• Developing and demonstrating value propositions to radiologists, technologists, and C-level stakeholders.
• Approximately 15% domestic and 15% international travel required to attend MRI congresses and visit customer sites.

Responsibilities

• Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area.
• Review competitor products and the factors that differentiate GE Healthcare products from others on the market.
• Conduct data analysis and use available internal and external sources to support recommendations.
• Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
• Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape.
• Identify budget requirements to ensure proper execution.
• Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas, including the identification of customers’ clinical and economic needs, values and desired benefits.
• Identify and assess market and distribution risks, and develop a plan to mitigate those risks.
• Work with Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
• Collaborate with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention, and cooperate with Product Management to include these programs on product roadmaps.
• Coordinate the development of marketing assets and training materials with Marketing Services.
• Develop a plan and budget for evidence generation to support selected NPI’s (New Product introduction) and installed base products.
• Develop inputs to support business case for NPI (including target pricing) and product/offering positioning.
• Define brand (naming and trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing offerings.
• Build and execute global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement in coordination with Regional Product Marketing.
• Develop programs that improve the customer experience of the installed base in support of installed base retention.
• Ensure that regional marketing plans are aligned with the global marketing plan and collaborate with regional marketing on selecting the appropriate marketing mix.
• Collaborate with Advertising, Promotion, and Communications to develop a communications plan in support of the marketing objective.
• Develop and manage budget needed to execute marketing plan, and ensure timely implementation of programs in the marketing plan.

Benefits

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees