Global Product Manager, On-Road

BRP•Valcourt (ville), QC

23d•Hybrid

About The Position

Through his or her advanced understanding of market trends, consumer-based data and insight, the candidate will manage a five-year portfolio of CAN-AM on-road vehicles for all worldwide markets. The candidate’s goal will be to create an appealing overall CAN-AM on-road value proposition which delivers a market-leading customer experience. BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

Requirements

B.A. in marketing or engineering
Experience in the area of market research and/or product planning; preferably in the automotive or powersport industry.
Minimum 7 years experience
Fluency in spoken and written French and English
Solid planning, leadership, self-initiative, analytical and innovation skills
Customer driven, strategy focused
Ability to understand and explain vehicle-related technical features
Team player

Nice To Haves

Passionate about motorized sports and/or riding

Responsibilities

Manage a five-year portfolio of CAN-AM on-road vehicles for all worldwide markets, creating an appealing overall CAN-AM on-road value proposition which delivers a market-leading customer experience.
Offer a comprehensive range of prices, options, features and overall value proposition for the CAN-AM on-road lineup while optimizing market penetration and BRP profitability.
Play a key role in the product development process along with product designers and engineers to ensure the right product in the market at the right time and at the right price.
Communicate product positioning, features and benefits to internal and external audiences such as our marketing and sales teams, creative agencies, media, dealers and consumers.
Develop business cases and volume assessments for the five-year lineup portfolio through rigorous research and analytics in the powersport industries.