Global PR & Influencer Specialist (Marketing)

AMOREPACIFIC US, INC•New York, NY

14h•Onsite

About The Position

The Global PR & Influencer Specialist joins the Tata Harper Integrated Communications Team in New York. This role will focus on supporting the development and execution of insight-driven communications strategies with an emphasis on PR materials development, influencer marketing and events management. Candidate should have their finger on the pulse of beauty, wellness and influential voices. Strong communication, writing and organizational skills will help you to thrive in this role.

Requirements

Bachelor’s Degree or higher, ideally in Communications or Marketing
Must be highly organized, detail-oriented and deadline-driven
Strong interest in developing skills in PR & Influencer Marketing (experience in both, preferred)
Must have strong understanding of the beauty space and social media trends
Must possess strong copywriting and communication skills
Proactive, self-motivated multi-tasker who thrives in a fast-paced environment.

Nice To Haves

Experience with platforms such as Launchmetrics and Traackr a plus.

Responsibilities

Lead product ordering and delivery, including inventory management across brand and partner offices
Support in development of global press materials, media and influencer lists and “always on” strategy
Daily admin responsibilities, including but not limited to inventory, supplies, and calendar coordination
Monitor industry news and social media for trends, insights and competitor activity.
Identify and research potential influencers, build and manage influencer lists, assist with outreach, and track partnerships and deliverables.
Become fluent expert on influencer management platforms to build and monitor campaigns + reporting
Support management of influencer activations and brand partnerships, contracts
Lead product send outs and call-ins across media and influencer; help cultivate a network of influencer ambassadors.
Support all event concepting, planning, vendor negotiations and timelines
On-site event support, as well as resulting reports and follow-up, as needed
Partner with Social strategy and content team to capture and where possible, help edit specific events and concepts for organic social media posting
Assist with tracking media coverage and influencer campaign results across key market; lead the creation and ongoing updates for monthly reports for key stakeholders