Global Pipeline Strategy, Poultry

Zoetis•Parsippany, NJ

8d•Onsite

About The Position

This role supports the Global Pipeline Strategy for Poultry, working in partnership with the Portfolio Strategy Lead. The position involves both marketing and medical responsibilities, leveraging expertise, skills, and bandwidth to develop strategies for species innovation, therapeutic area reviews, and new product/lifecycle planning. It also includes contributing to the identification and assessment of potential acquisitions consistent with the established strategy, tracking emerging technologies, trends, and competition, and leading new product and lifecycle projects through portfolio milestones. The role is responsible for managing global launch activities, including brand development, pricing, forecasting, and launch scenarios for marketing, and developing technical documentation and medical launch plans (KOL engagement, publications, congresses) for medical aspects. Ensuring the global materials repository is populated and leveraged globally is also a key responsibility.

Requirements

BS/BA and relevant experience required
10+ years of related experience and a proven record demonstrating successful branding, strategy development, asset and market development and communications management
Extensive capabilities as commercial/marketing leader, ideally as Senior marketing role strategic or operationally
P&L and operating budget management
Strong financial analysis skills and proven ability to manage budgets and expenses
Experience working with cross-functional teams in developing and executing brand strategies, programs, and tactics to achieve and surpass market share and revenue targets
Demonstrated ability to be a team player and player/coach
Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment
Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders
Strong analytical thinking, attention to detail, and problem-solving skills
Strong oral, written, and interpersonal communication skills; strong negotiation/persuasion skills
Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development
Strong computer skills (MS Office and ability to learn Zoetis systems)
Ability to exercise good judgment and make thoughtful, fair decisions based on relevant information
Ability to interact with/influence peers with confidence and conviction
Outstanding communicator internally and externally
Proven to produce outstanding results as a leader of teams/projects
Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment
Strong networking skills, builds successful and effective relationships
All applicants must possess or obtain authorization to work in the US for Zoetis

Nice To Haves

MBA preferred
Excellent knowledge of commercial operations particularly of the animal health industry is desirable

Responsibilities

Work in partnership with Portfolio Strategy Lead to support across both marketing and medical responsibilities as needed based on expertise, skills, bandwidth, and opportunities to develop Expertise toward species innovation strategy, therapeutic area reviews, new product, and lifecycle planning
Contribute to identification and assessment of potential acquisitions that are consistent with established strategy
Track emerging technologies, trends, and competition
Lead advancing new product and lifecycle projects through portfolio milestones
Responsible for managing marketing related global launch activities including global brand development (positioning, core messaging, materials, communication plan), pricing (market research, business case), forecasting (0-10 year pipeline assets), global launch scenarios and plan
Responsible for managing medical related global launch activities including development of technical documentation for use in the markets and the medical component of the global launch plan such as disclosure planning (KOL engagement, publications, major congresses)
Ensure that the global materials’ repository is populated with key asset materials aligned to strategies and is leveraged globally