Global Paid Search Manager

SentinelOne

15h • Onsite

About The Position

As a Global Paid Search Manager, you will own the end-to-end paid search strategy across global markets. You will deploy AI agents, MCP server integrations, and LLM-powered workflows to drive pipeline growth at scale. This means replacing manual processes with intelligent automation across bid management, keyword strategy, and creative testing.

Requirements

• 4+ years in SEM or performance marketing, managing multi-million dollar budgets with measurable pipeline impact
• 1-2 years of hands-on AI fluency in a paid search or performance marketing context
• Operational experience with Claude Enterprise, Gemini for Ads, or Performance Max AI in day-to-day workflows
• Familiarity with Google Ads MCP server or agent-based campaign management approaches
• Proven use of AI agents for bid automation, creative testing at scale, or keyword strategy
• Deep experience with enterprise B2B SaaS and full-funnel visibility led to closed-won
• Fluent in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads
• Strong analytical foundation: bid modeling, forecasting, and attribution
• Home base in NYC or on the east coast

Nice To Haves

• Experience building AI-powered creative and copy testing systems at scale
• Familiarity with multi-touch attribution (MTA), MMM, or incrementality testing
• Knowledge of paid/organic alignment strategies
• Strong platform relationships with Google and Microsoft for beta access and co-marketing
• Experience scaling SEM programs across global markets

Responsibilities

• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer
• Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow
• Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads
• Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization
• Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous
• Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting)
• Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting
• Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns
• Own annual and quarterly budget planning, pacing, and forecasting
• Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics
• Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking
• Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed