Global Media Planner & Analyst

Computer Task Group, Inc • Morrisville, NC

3d • Onsite

About The Position

CTG is seeking to fill a Global Media Planner & Analyst position for our client. This role involves developing audience insights and targeting strategies, supporting global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing. The position requires developing campaign briefs, media recommendations, and optimization strategies, as well as analyzing media performance, KPIs, reach, frequency, audience, and campaign results. The analyst will translate data and research into actionable insights, reports, and presentations, and collaborate with global marketing teams, media teams, and agency partners.

Requirements

• Media planning, audience targeting, media analytics, campaign reporting, and performance measurement.
• Strong analytical, problem-solving, organizational, and communication skills.
• Microsoft Excel and PowerPoint proficiency.
• Ability to use AI tools for research, analysis, efficiency, and deliverable development.
• 3+ years of professional experience in media, marketing, advertising, media analytics, or a related field.
• Understanding of media channels, audience targeting, reach, frequency, pricing models, and performance metrics.
• Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

Nice To Haves

• Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus.
• Experience with global or digital media campaigns preferred.

Responsibilities

• Develop audience insights and targeting strategies using research, media platforms, and agency resources.
• Support global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing.
• Develop campaign briefs, media recommendations, and optimization strategies.
• Analyze media performance, KPIs, reach, frequency, audience, and campaign results.
• Translate data and research into actionable insights, reports, and presentations.
• Collaborate with global marketing teams, media teams, and agency partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level