Global Markets Lead - Global Buyer CRM

eBay•Toronto, ON

21h•CA$142,000 - CA$189,600

About The Position

The Global CRM team powers personalized, data-led engagement across email, push notifications, and in-product messaging—contributing approximately 10% of total eBay revenue. As the Global Markets Lead – Global Buyer CRM, you will own the strategic vision for how we understand, prioritize, and activate buyers across our most critical international markets and business lines, including Buyer, C2C, Shipping, Incentives, and Financial Services. Operating at the center of CRM’s AI transformation, you will establish the operational rhythm for how Global Markets CRM operates, learns, and scales! This is a player-coach role—senior enough to operate at an executive level across the business, influential enough to align cross-functional partners around a shared customer agenda, and close enough to the execution to set the quality bar for strategy and content systems.

Requirements

Proven track record leading multi-market CRM operations within e-commerce, digital marketplaces, retail, or tech.
Mastery of lifecycle marketing, trigger-based engagement, personalized messaging, and channel performance metrics.
Skilled in combining qualitative research, behavioral data, and financial targets to size opportunities and make investment trade-offs.
Experience with or strong curiosity toward AI-powered workflow tools, automated decisioning engines, and modern content systems.
Demonstrated ability to influence senior partners, navigate ambiguity, and align matrixed teams without direct authority.
A passion for coaching talent, setting high standards, and fostering a fast-learning, customer-obsessed team culture.

Responsibilities

Establish evidence-based CRM strategies, learning agendas, and market prioritization frameworks to solve high-value customer problems.
Shape scalable, modular content systems, metadata, and decisioning inputs to power eBay’s next-generation AI CRM engine.
Build cross-regional alignment to rapidly scale, adapt, and refine winning engagement strategies and performance insights globally.
Partner closely with Executive Leadership, Regional Market Leads, Product, Commercial, AI Transformation, Analytics, and Creative teams to define unified, hyper-personalized customer experiences.
Define and lead evidence-based CRM strategies, target customer segments, and regional learning agendas across key global markets.
Replace reactive campaign planning with data-backed frameworks, grounding decisions in customer behavior, commercial context, and clear hypotheses.
Own performance metrics across key markets, continuously identifying what strategies to scale, adapt, or discontinue.
Partner with AI Transformation, Product, and Analytics teams to define the decisioning inputs, metadata, and modular content required to power eBay’s AI Engine.
Lead by example in leveraging AI-powered tools to iterate and optimize high-quality CRM content at speed and scale.
Serve as the senior CRM partner and primary point of contact for VP/GMs across Commercial, Product, Marketing, AI, and Analytics.
Maintain performance visibility across regions, balancing short-term commercial goals with channel health and long-term customer lifetime value.
Lead, mentor, and develop a high-accountability team of Market Leads and Customer Strategists, shifting mindsets from "brief-to-campaign" to "problem-to-solution."