Global Marketing Senior Manager, Oncology

GSK•Philadelphia, PA

1d•Hybrid

About The Position

The Global Marketing Senior Manager is responsible for contributing to the development and implementation of the global commercial strategy and tactical plan for an asset being studied across Solid Tumours, with Small Cell Lung Cancer anticipated to be the first indication launch. You will lead global marketing programs that shape strategy, drive execution, and measure impact. You will work closely with cross-functional partners across global and regional teams, medical, access, insights, analytics, and external agencies. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

Bachelor’s degree or equivalent practical experience.
5 or more years of pharmaceutical, biotech, or healthcare marketing experience.
Experience developing and executing omnichannel HCP (healthcare professional) and/or patient campaigns.
Proven ability to lead cross-functional, matrixed teams and to influence without direct authority.
Strong analytical skills with experience using insights and data to set KPIs and measure campaign performance.
Willingness and ability to travel domestically and internationally up to 25% as business needs require.

Nice To Haves

Advanced degree such as MBA, MPH, PhD or related postgraduate qualification.
Experience in oncology or another specialty therapeutic area.
Experience in product launch planning and lifecycle management.
Familiarity with CRM, campaign measurement platforms, and digital analytics tools.
Experience managing agencies, speaker programs, and global/local alignment processes.
Prior work in a global matrix environment with experience adapting strategy across regions.

Responsibilities

Provide input to the strategic and operational business plan, develop and deliver global marketing campaigns built on key customer/consumer and competitive insights, ensuring full engagement with co create countries
Leading the identification, development, and execution of key HCP stakeholder initiatives for congress in partnership with cross functional team members globally, regionally and at LOC level
Drive/support best-in-class launch readiness across all LOCs
Partner with key LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analysed and track for quick course correction if needed.
Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome in support of LOC decisions making.
Manage partner agency relationships, workflow, and related expense budgets.
Agency of record management/interactions for strategic and promotional initiatives that support brand strategy.
Budget management ensuring clear overview of spend allotment and maximization of resources.
Coordinate briefs for marketing tactics and oversee project management end to end.
Partner cross-functionally and with external partners to define KPIs and analyse performance of key commercial programs on an ongoing basis.
Facilitate best practice sharing and implement key insights and course correction plan from different markets based on campaign insights/metrics.
Risk management assessment to identify potential risks for performance and trust pillars; where required, ensure impactful mitigation in place.