Global Marketing Lead

Meta•San Francisco, CA

About The Position

Meta is seeking a senior, results-oriented Enterprise Marketing Manager to lead the strategy and execution of Meta's executive engagement and sponsorship programs for WhatsApp Business Platform and Business AI. In this role, you will own end-to-end program delivery across high-touch executive hospitality activations, 3rd party sponsorship activations at major industry tentpoles, and integrated marketing programs designed to accelerate enterprise pipeline and deepen C-suite relationships. You will build the connective tissue between marketing activations and sales pipeline progression, ensuring every program drives measurable business outcomes. You have experience leveraging AI and messaging technologies to transform enterprise communication and customer experiences, and you have experience navigating ambiguous problem spaces by defining strategies, building alignment, and driving execution.

Requirements

10+ years of progressive experience in B2B marketing, with a significant focus on enterprise marketing, executive engagement, and/or experiential/sponsorship marketing
Proven track record of developing and executing large-scale executive programs that drive measurable pipeline and revenue outcomes (ability to demonstrate $50M+ in influenced pipeline)
Deep understanding of the enterprise sales cycle and the ability to build programs that accelerate deals at each stage, from awareness through commitment
Experience managing premium hospitality or sponsorship activations involving C-suite audiences, including logistics, compliance, vendor coordination, and executive-level experience design
Experience operating in global, matrixed environments with multiple regional stakeholders and competing priorities
Exceptional project management skills, with the ability to manage 5+ complex, concurrent initiatives across geographies with minimal oversight
Proven ability to work on ambiguous, undefined problems requiring original strategy, conceptual thinking, and the ability to drive alignment across cross-functional stakeholders and leaders
Strong analytical orientation; comfortably defining measurement frameworks, tracking pipeline attribution, and using data to optimize program performance
Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Nice To Haves

MBA or equivalent advanced degree
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Familiarity with CRM systems (e.g., Salesforce) and pipeline reporting infrastructure
Experience with enterprise messaging, SaaS, cloud, or platform businesses
Experience with account-based marketing (ABM) strategies and tools

Responsibilities

Develop and refine marketing strategies specifically designed to engage and influence C-suite and VP-level decision-makers within large enterprise organizations, including account prioritization frameworks and nomination workflows aligned to sales pipeline priorities
Lead the end-to-end planning, execution, and post-event accountability for premium executive hospitality programs and 3rd party sponsorship activations at major industry events, hosting senior executives in curated, high-touch formats that drive relationship depth and pipeline acceleration
Define pipeline-linked KPIs, build workback plans with sales teams, and drive post-event mutual action plans (MAPs) to ensure consistent pipeline progression and measurability from marketing activation through to revenue
Manage complex, global, multi-stakeholder programs across multiple geographies simultaneously, including vendor management, compliance coordination, logistics, budget ownership, and cross-regional team alignment
Partner closely with sales leadership, enterprise sales specialists, product marketing, legal/compliance, and external agency partners to ensure tight alignment between marketing activations and sales enablement priorities
Collaborate with subject matter experts, product teams, and executive speakers to develop high-impact executive experiences, including thought leadership content, product demos, peer-to-peer networking formats, and account-specific materials
Present program strategies, pipeline results, and optimization recommendations to leadership through executive readouts, MBRs, and cross-functional forums
Stay abreast of competitive sponsorship landscapes, emerging executive engagement formats, and enterprise marketing trends to continuously elevate program quality and differentiation