Global Marketing Intern (Events & Content Small Scale)

Shureorporated•Niles, IL

6d•Hybrid

About The Position

The Global Marketing Intern (E&C Small Scale) will be responsible for content creation, editing and publishing of a broad variety of assets for E&C Small scale team focusing on customer targets including musicians, podcasters, videographers and streamers. They will be responsible for researching, recording, writing, and editing content to attract current and future retail target groups beyond feature-centric/product information. With a renewed focus on SEO, GEO, and AI considerations, the role aims to adapt and enhance our content strategy to stay ahead in the evolving digital landscape. This Internship is Hybrid, based in Niles, IL.

Requirements

Bachelor’s degree in Marketing, Communication, or related field (in progress)
Strong digital marketing and analytics skills
Excellent verbal and written communication skills
Comfortable being a self-starter with exceptional attention to detail
Able to work on problems of diverse scope where analysis is required
Ability to handle multiples assignments, work independently, and see projects through to successful completion
Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

Nice To Haves

Knowledge of SEO and Google Analytics is a plus

Responsibilities

Lead Content Marketing Efforts: Steer the E&C Global team’s content marketing initiatives, leveraging SEO, GEO, and AI to maximize reach and engagement.
SEO Strategy: Write and optimize high-quality SEO content around relevant themes and product launches.
Customer Needs and Content Gaps: Proactively identify customers’ needs and gaps in existing content, recommending new topics and approaches.
Research: Conduct thorough research combining online sources, interviews, studies, and AI-driven insights to generate informative and engaging content.
Manage competitive audits of marketing, advertising and messaging to ensure we are effectively communicating against key competition.
Content Creation and Production: Independently manage the creation and production of internal and external-facing content, regardless of the communication channel. This could include social media copy, blog content, accompanying graphic development and other digital collateral.
Coordinate with external agencies and freelance writing partners on creative and content.
Deliver both long-form and real-time/short-form content, working closely with and interviewing subject matter experts.
Curate and develop content provided by internal departments, including (but not limited to) sales, marketing, public relations, market development, and product development.
Optimize and Update Existing Content: Regularly review and improve existing content to ensure it remains relevant, up-to-date, and optimized for search engines and user experience.
Support the content review management process through coordinating on identifying stories and blog content updates in the Jira platform and managing updates in sitecore for publishing on shure.com.