Global Marketing Director, OGSIVEO

Merck•Boston, MA

4d•Hybrid

About The Position

The Global Marketing Director will be a key contributor in the design and development of brand strategy, messaging, and campaigns to ensure consistent and compelling brand presence worldwide. The person in this role will be a key participant in supporting the launch and overall performance of the brand. EMD Serono is seeking a Global Marketing Director, OGSIVEO to join their team. This role is part of the Healthcare sector, focusing on developing medicines, intelligent devices, and innovative technologies in therapeutic areas such as Oncology, Neurology, and Fertility. The company emphasizes a diverse, inclusive, and flexible working culture with opportunities for personal development and career advancement.

Requirements

Bachelor's degree (business or related disciplines).
7+ years of relevant pharmaceutical and/or biotechnology commercial experience
Microsoft Office
Brand planning
Launch and tactical planning
Strong track record of influencing key stakeholders and leadership with and without authority
Clear communicator able to engage, influence and navigate cross-functional stakeholders
Team player and strong track record of collaboration
Strong sense of urgency and ability to organize, prioritize, activate and execute
Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
Ability to travel occasionally including overnight stay driven by business need.
This position must be able to work East Coast hours.

Nice To Haves

MBA or other advanced degree preferred.
U.S. launch and in-line marketing experience; sales experience is a preferred
Oncology and rare disease experience preferred

Responsibilities

Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
Oversee global congress strategy and execution; guide local congress strategy
Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
Provide strategic input to the Global Brand Team
Demonstrate and develop strong relationships with key external and internal stakeholders.
Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans.
Ability to independently and proactively identify strategic opportunities, build plans and execute against them
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
Manage multiple projects and vendors and ensure high-quality and on-time delivery.
Manage category/project budgets.
Ensure compliant execution of all marketing strategies, materials, and tactics.
Perform other duties and responsibilities as assigned.