Global Corporate Marketing Director

Tensec•Palo Alto, CA

1d•$160,000 - $210,000•Hybrid

About The Position

About Tensec Founded in 2023, Tensec is a global fintech that enables small and medium-sized businesses (SMBs) to enter global trade and thrive by giving them access to global transaction banking solutions that are user-friendly, efficient, and secure. Tensec founders have driven startups from foundation to exit, built decacorns, and led global teams at companies such as PayPal, Credit Karma, Facebook, Goldman Sachs, Visa, Mastercard, and American Express. We’re putting together a world-class team to disrupt the $50 trillion cross-border b2b financial services industry by providing SMBs the financial strength to participate and win in the global economy. We believe that successful companies and teams are directly correlated to a company's cultural DNA. At Tensec, we make a deliberate effort to create values and foster a culture able to unleash both human and organizational potential. We strongly believe that the best business results derive from teams that have a strong identification with a mission, push themselves to the edge, and love what they do. The Tensec team is diverse and global, with members in San Francisco, New York, Miami, Monterrey, and Sao Paulo. We are funded by top venture capital firms such as Quiet Capital, Costanoa Ventures, Coinbase Ventures, Clocktower, WillowTree, and prolific angels such as Jason Pate (Chief Strategy Officer, Plaid), Bora Chung (ex-Chief Experience Officer, Bill.com and Board Member, Remitly). This role follows a hybrid model. We ask that you're in our Palo Alto office 3 days per week. How we work We move fast, debrief quickly, and expect you to own your output. This is a dynamic company, we value speed and decisiveness over process. You'll have the context you need to make good decisions, and the autonomy to make them. About the Role We are seeking a strategic, innovative, and hands-on Director, Global Corporate Marketing to build and scale our global brand, corporate communications, and thought leadership as we accelerate growth in international trade and financial services. This individual will lead the development and execution of a world-class corporate marketing strategy that strengthens our market position, expands brand awareness, and supports global business growth.This role requires a marketing leader who understands complex partner ecosystems and can translate technical innovation into compelling stories that build trust, credibility, and market leadership. This is an AI-first leadership role. We are looking for someone who has successfully leveraged generative AI and modern marketing technologies to transform how marketing operates, accelerating content creation, improving campaign performance, streamlining workflows, increasing productivity, and delivering measurable business outcomes. This role is ideal for someone who enjoys building from brand strategy and executive visibility to content engines, communications, events, and global marketing programs.

Requirements

Strategic, innovative, and hands-on Director, Global Corporate Marketing to build and scale our global brand, corporate communications, and thought leadership.
Lead the development and execution of a world-class corporate marketing strategy that strengthens our market position, expands brand awareness, and supports global business growth.
Marketing leader who understands complex partner ecosystems and can translate technical innovation into compelling stories that build trust, credibility, and market leadership.
Successfully leveraged generative AI and modern marketing technologies to transform how marketing operates, accelerating content creation, improving campaign performance, streamlining workflows, increasing productivity, and delivering measurable business outcomes.
Enjoys building from brand strategy and executive visibility to content engines, communications, events, and global marketing programs.
Experience managing external PR agencies across multiple countries, including the United States, Brazil, Mexico, and other strategic markets.
Experience building relationships with business, fintech, global supply chain networks, and technology media, analysts, influencers, and industry organizations.
Experience leading corporate announcements including product launches, partnerships, funding announcements, executive appointments, customer wins, and company milestones.
Experience developing executive communications and thought leadership programs.
Experience securing speaking opportunities, media interviews, podcasts, awards, and industry recognition for company executives.
Experience building a scalable content engine across multiple channels and formats.
Experience leading development of: blogs, white papers, research reports, case studies, customer success stories, videos, sales enablement content, webinars, presentations, newsletters
Experience building editorial calendars and overseeing end-to-end content production.
Experience partnering with executives and subject matter experts to develop compelling industry insights.
Experience measuring content performance and continuously optimizing using analytics and AI-driven insights.
Demonstrated success using AI to accelerate content development, improve campaign performance, streamline workflows, optimize SEO, personalize communications, analyze performance, and increase team productivity.
Ability to provide measurable examples of how AI has improved marketing outcomes.
Experience evaluating and implementing emerging AI technologies that create competitive advantage.
Experience developing scalable AI-enabled marketing processes while maintaining brand quality, governance, and responsible AI practices.
Experience training and mentoring the marketing team on AI best practices.
Experience owning the company's global social media strategy.
Experience increasing executive visibility through strategic thought leadership, particularly on LinkedIn.
Experience managing content planning, publishing, engagement, and community management.
Experience growing brand awareness, engagement, and share of voice across digital channels.
Experience partnering with Product Marketing and Sales to amplify customer stories, product launches, and partner successes.
Experience developing and executing the company's event strategy.
Experience leading marketing support for: industry conferences, trade shows, customer events, executive roundtables, partner events, webinars, virtual events
Experience coordinating messaging, speakers, promotional campaigns, and post-event engagement.
Experience partnering with Sales and Business Development to maximize awareness, pipeline generation, and customer engagement.
Experience partnering closely with Product Marketing, Demand Generation, Product Management, Sales, Customer Success, Partnerships, and Executive Leadership.
Experience managing external agencies, creative partners, freelancers, and marketing vendors.
Experience developing KPIs and dashboards to measure: brand awareness, share of voice, media coverage, website traffic, social engagement, content performance, event ROI, executive visibility
Experience building scalable marketing processes that support rapid international growth.

Responsibilities

Develop and execute the company's global corporate marketing strategy aligned with business objectives.
Expand and strengthen the company's brand awareness, reputation, and market leadership globally.
Own corporate messaging, positioning, value proposition, brand architecture, and visual identity.
Build a differentiated market presence that establishes the company as a trusted leader in international trade technology.
Ensure brand consistency across every customer, partner, analyst, investor, media, and employee touchpoint.
Develop and execute a global communications strategy.
Manage external PR agencies across multiple countries, including the United States, Brazil, Mexico, and other strategic markets.
Build relationships with business, fintech, global supply chain networks, and technology media, analysts, influencers, and industry organizations.
Lead corporate announcements including product launches, partnerships, funding announcements, executive appointments, customer wins, and company milestones.
Develop executive communications and thought leadership programs.
Secure speaking opportunities, media interviews, podcasts, awards, and industry recognition for company executives.
Develop and execute a comprehensive content strategy that supports brand awareness, demand generation, partner engagement, and customer education.
Build a scalable content engine across multiple channels and formats.
Lead development of: blogs, white papers, research reports, case studies, customer success stories, videos, sales enablement content, webinars, presentations, newsletters
Build editorial calendars and oversee end-to-end content production.
Partner with executives and subject matter experts to develop compelling industry insights.
Measure content performance and continuously optimize using analytics and AI-driven insights.
Lead an AI-first marketing organization by leveraging generative AI and automation to transform how marketing operates.
Demonstrate proven success using AI to accelerate content development, improve campaign performance, streamline workflows, optimize SEO, personalize communications, analyze performance, and increase team productivity.
Provide measurable examples of how AI has improved marketing outcomes.
Evaluate and implement emerging AI technologies that create competitive advantage.
Develop scalable AI-enabled marketing processes while maintaining brand quality, governance, and responsible AI practices.
Train and mentor the marketing team on AI best practices.
Own the company's global social media strategy.
Increase executive visibility through strategic thought leadership, particularly on LinkedIn.
Manage content planning, publishing, engagement, and community management.
Grow brand awareness, engagement, and share of voice across digital channels.
Partner with Product Marketing and Sales to amplify customer stories, product launches, and partner successes.
Develop and execute the company's event strategy.
Lead marketing support for: industry conferences, trade shows, customer events, executive roundtables, partner events, webinars, virtual events
Coordinate messaging, speakers, promotional campaigns, and post-event engagement.
Partner with Sales and Business Development to maximize awareness, pipeline generation, and customer engagement.
Partner closely with Product Marketing, Demand Generation, Product Management, Sales, Customer Success, Partnerships, and Executive Leadership.
Manage external agencies, creative partners, freelancers, and marketing vendors.
Develop KPIs and dashboards to measure: brand awareness, share of voice, media coverage, website traffic, social engagement, content performance, event ROI, executive visibility
Build scalable marketing processes that support rapid international growth.