Global Marketing Director, COPD

AstraZeneca • Gaithersburg, MD

2d • $231,989 - $347,983

About The Position

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a first class COPD launch. You bring a strategic mindset, cross cultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a high performance , patient focused culture across global and country teams.

Requirements

• Bachelor’s degree is with business degree or scien tific expertise as preferred . Master’s degree is desired.
• Significant experience launching biologics and delivering end to end brand leadership in specialty care.
• Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.
• Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.
• Strong strategic thinking, decision making , and problem solving, with the ability to simplify complexity and set clear choices.
• Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.
• Bias for action with a track record of translating ideas into measurable outcomes.
• Robust analytical, organizational, and communication skills (written and verbal).
• Comfortable operating amid ambiguity and managing multiple priorities in a fast paced , highly cross functional environment.
• Proven ability to build, develop, and inspire high performing teams and an inclusive, patient centric culture.

Nice To Haves

• Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Responsibilities

• Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives
• Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
• Market and Regional Partnership: Build strong, trust based partnerships with T8 markets, the Global Launch Lead, and Regional Leads ; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
• Insights and Evidence: Integrate clinical, real world , competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.
• Go to Market and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and next best action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
• AI and Digital Enablement: Embed AI powered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.
• Cross Functional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to de risk launch and accelerate performance.
• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.
• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and course correct quickly to deliver in year and long term objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees