Global Marketing Director, CathWorks

Medtronic•Newport Beach, CA

9h•$192,000 - $288,000•Remote

About The Position

Medtronic is a global leader in healthcare technology. This role will lead the expansion of CathWorks FFRangio™ system globally and be a foundational part of our digital transformation of the cath lab. Patients treated by interventional cardiologists are presenting with increasingly complex disease which requires our team to have a strong focus on developing innovative products and marketing strategies that provide a meaningful clinical, technical, and economic benefit. Through our recent acquisition of CathWorks, Medtronic has embarked on a new and exciting chapter of setting the standard in coronary physiology. The CathWorks FFRangio system combines artificial intelligence and advanced computational science to obtain physiologic information from routine angiograms, eliminating the need for drug stimulation and invasive pressure wires. It provides physicians with a quick and reliable intraprocedural physiologic assessment for the entire coronary tree. The system is backed by robust evidence, including the recently published ALL-RISE trial which demonstrated that CathWorks FFRangio is non-inferior to wire-based physiology for MACE at one year, with statistically significant improvement in resource utilization and reduced procedure time. Your team and this role will play a major part in making the way physicians assess and treat their patients more informed, less invasive, and more efficient! At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 30% of travel to enhance collaboration and ensure successful completion of projects. This is a high visibility role which requires extensive experience in software and capital equipment downstream and upstream marketing , market development, commercial models , and go-to-market strategy. In addition to global product marketing team leadership responsibilities, the CathWorks director will also work closely with cross-functional teams and marketing partners in global regions and provide direction and leadership within the broader Coronary and CathWorks organization. This role offers a fantastic opportunity for career growth and development as we continue to grow CathWorks FFRangio system towards standard of care.

Requirements

Bachelor's Degree
10+ years of experience in marketing or market development work (7 years of managerial experience) or advanced degree with a minimum of 10years relevant experience, minimum 7 years of managerial experience)
Deep experience and understanding of the AI technology landscape; commercial expertise in developing and deploying innovative solutions , including AI supported applications, within the medical device industry
Historical experience identifying and rolling out software and capital equipment business models.
Proven ability to translate complex technology into simple, compelling narratives
Strong project management and cross-functional leadership skills, with a demonstrated ability to deliver results in a matrixed environment
Demonstrated critical thinking and complex problem-solving skills
Experience leading a high performing team
Ability to travel up to 35% of the time

Nice To Haves

MBA or Master's in Business , Hospital Administration, Nursing, or Life Science
Experience in medical devices, healthcare technology, or digital health
Familiarity with interventional cardiology, coronary procedures, and healthcare economics
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Responsibilities

Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education.
Monitor competitive landscape, digital trends, and emerging technologies
Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability
Partner with clinical, health economics, and regulatory teams to support claims , evidence and reimbursement plan development
Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes
Develop deep understanding of customer needs, digital maturity, and clinical workflows
Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits
Develop global pricing and business strategy in alignment with overall business objectives
Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally
Work individually and/or with the team in recommending action, scheduling and planning projects, modeling revenue opportunity and overall project value.
Leading team of high performing product managers to achieve ambitious goals that meet business objectives and ensure successful response from customers
Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.

Benefits

Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)