Global Marketing Director, CathWorks
About The Position
Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. This role will lead the expansion of CathWorks FFRangio™ system globally and be a foundational part of Medtronic's digital transformation of the cath lab. The CathWorks FFRangio system combines artificial intelligence and advanced computational science to obtain physiologic information from routine angiograms, eliminating the need for drug stimulation and invasive pressure wires. This position is remote and requires 30% travel. This is a high visibility role which requires extensive experience in software and capital equipment downstream and upstream marketing, market development, commercial models, and go-to-market strategy. The CathWorks director will also work closely with cross-functional teams and marketing partners in global regions and provide direction and leadership within the broader Coronary and CathWorks organization. This role offers a fantastic opportunity for career growth and development as we continue to grow CathWorks FFRangio system towards standard of care.
Requirements
- Minimum Requirements Bachelor's Degree
- 10+ years of experience in marketing or market development work (7 years of managerial experience) or advanced degree with a minimum of 10years relevant experience, minimum 7 years of managerial experience)
- Deep experience and understanding of the AI technology landscape; commercial expertise in developing and deploying innovative solutions, including AI supported applications, within the medical device industry.
- Historical experience identifying and rolling out software and capital equipment business models.
- Proven ability to translate complex technology into simple, compelling narratives.
- Strong project management and cross-functional leadership skills, with a demonstrated ability to deliver results in a matrixed environment.
- Demonstrated critical thinking and complex problem-solving skills.
- Experience leading a high performing team.
- Ability to travel up to 35% of the time.
Nice To Haves
- MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
- Experience in medical devices, healthcare technology, or digital health
- Familiarity with interventional cardiology, coronary procedures, and healthcare economics
- For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Responsibilities
- Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education.
- Monitor competitive landscape, digital trends, and emerging technologies.
- Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability.
- Partner with clinical, health economics, and regulatory teams to support claims, evidence and reimbursement plan development.
- Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes.
- Develop deep understanding of customer needs, digital maturity, and clinical workflows.
- Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits.
- Develop global pricing and business strategy in alignment with overall business objectives.
- Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally.
- Work individually and/or with the team in recommending action, scheduling and planning projects, modeling revenue opportunity and overall project value.
- Leading team of high performing product managers to achieve ambitious goals that meet business objectives and ensure successful response from customers.
- Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
