Global Marketing Communications Lead

Orbia•Austin, TX

5h•$130,000 - $160,000

About The Position

Orbia Fluor & Energy Materials (OF&EM) is seeking an enthusiastic and expert Global Marketing Communications Lead for its Refrigerants business unit. This role is responsible for owning the marketing communications strategy, translating commercial priorities into an integrated, measurable MarCom plan, and shaping go-to-market strategies in partnership with Sales, Product, and BU leadership. The ideal candidate will possess a strong strategic mindset, a customer-centric approach, openness to innovation, a data-driven attitude, and the ability to thrive in a global, cross-functional environment. The role involves translating technical and regulatory complexity into compelling, customer-led value propositions.

Requirements

Strong strategic mindset
Customer-centric approach
Openness to innovation
Data-driven attitude
Ability to work effectively in a global, cross-functional environment
Ability to translate technical and regulatory complexity into compelling, customer-led value propositions

Responsibilities

Own and evolve the BU-aligned MarCom strategy, translating business priorities into messaging, positioning, and communications plans.
Act as a marketing partner to Business Development, proposing plans, shaping go-to-market strategies, and implementing them.
Drive a market-led approach.
Establish KPIs, measure ROI, and provide measurable, data-driven insights back to the business.
Lead content development and storytelling, translating complex technical/regulatory topics into clear customer messaging.
Own product launch and commercialization communications for the refrigerants portfolio.
Create collateral autonomously and steward the BU brand across channels.
Own the BU content strategy for the corporate website and priority social media channels, translating BU and product priorities into a clear, customer-led digital narrative.
Drive digital and demand-generation activity in partnership with the Digital Strategy & Campaign team.
Coordinate PR agencies to identify press and trade-association opportunities, build media contacts, and drive articles, coverage, and follow-up.
Serve as category communications champion, representing the BU internally and externally.
Define event and campaign objectives.
Partner with internal business functions for operational delivery and direct regional agencies against clear briefs.
Work closely with the MarCom team, OF&EM business units, regional teams, and business functions, external partners.
Support alignment across global stakeholders and ensure consistency in execution.
Maintain close contact with local teams in the country of assignment, providing hands-on support and guidance on branding and corporate communications matters.