Global Influencer Lead

AB InBev | Growth Group•New York, NY

1d•$165,000 - $185,000•Onsite

About The Position

The Global Influencer Lead is responsible for building, scaling, and continuously evolving AB InBev’s influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. This role ensures our global marketing teams have access to the tools, standards, frameworks, and training required to execute influencer/creator marketing initiatives responsibly, effectively, and at scale. As part of the in-house agency team, draftLine, the role serves as AB InBev’s subject matter expert on the influencer economy, maintaining a deep understanding of the evolving landscape, emerging platforms, cultural trends, consumer behaviors, and industry best practices. The Lead continuously monitors shifts across the creator ecosystem and translate industry developments into actionable recommendations that inform future capabilities, partnerships, and ways of working. Working closely with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams, the Lead helps ensure AB InBev remains culturally relevant and positioned at the forefront of influencer marketing.

Requirements

Influencer and creator marketing and ecosystem expertise
Governance, compliance, and risk management understanding
Technology evaluation and platform vendor management
Measurement and analytics methodologies
Emerging technology and AI understanding
Capability enablement, training, and change management
Strong stakeholder management skills with ability to align cross-functional teams
Clear and confident communicator who can translate complex inputs into action
Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously
Collaborative “one team” mindset that builds trust and deepens the integration between teams
Solutions-oriented approach with ability to operate effectively in a fast-paced environment
High sense of ownership and accountability with consistent delivery and follow-through

Nice To Haves

Experience in influencer/creator marketing, social marketing, digital strategy, marketing technology and/or related fields
Demonstrated experience building and scaling processes, frameworks, or enablement programs
Experience driving organizational change initiatives and team adoption
Experience with influencer management, measurement, and intelligence platforms
Experience working across global and local market teams

Responsibilities

Build and scale the frameworks, tools, training programs, and playbooks to strengthen influencer marketing capabilities across brands globally, driving adoption and capability maturity
Lead the continuous evolution of AB InBev’s influencer governance framework, ensuring scalable processes, clear standards, and effective best practices
Strengthen influencer intelligence by optimizing our tech stack and building strategic partnerships with leading platforms, agencies, and creator tools
Establish and evolve standards for effective influencer performance measurement, reporting, and operational effectiveness, helping drive data-informed decisions across the global marketing organization
Act as AB InBev’s leading voice on the influencer economy, maintaining a deep understanding of emerging platforms, cultural shifts, creator trends, and evolving best practices, while translating these insights into actionable guidance for long-term relevance