Global Industry Lead, Retail
About The Position
Snap Inc. is a technology company focused on improving communication through its camera. The Company operates Snapchat, Specs Inc. (a subsidiary focused on augmented reality glasses), Bitmoji, and Saturn. SPECS is looking for a Global Industry Lead, Retail to define and scale the adoption of augmented reality glasses within the retail industry. This is a manager-level individual contributor role responsible for leading the retail industry strategy, developing go-to-market strategies, and driving customer engagement. The role involves industry strategy, partnerships, solution development, sales, and market education, with a focus on the positioning and sale of SPECS augmented reality glasses to retail clients. The individual will collaborate cross-functionally to identify key use cases, build the necessary partner ecosystem, and bring compelling offerings to market for the retail sector.
Requirements
- 10+ years leading strategy, business development, sales, partnerships or GTM across customers in the retail industry.
- Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or an adjacent field tech in retail.
- Deep understanding of the retail industry, including store operations, omnichannel fulfillment, inventory workflows, workforce enablement, visual merchandising, and customer experience.
- Track record of building industry strategy and converting that strategy into customer pipeline, partner motions, and measurable commercial outcomes.
- Experience working cross-functionally across product, technical, marketing, partner, and sales organizations to bring new solutions to market.
- Ability to engage credibly with senior customer stakeholders across operations, IT, innovation, finance, and line-of-business leadership.
- Strong executive communication and storytelling skills, with the ability to create compelling industry narratives, customer-facing content, and thought leadership.
- Comfort operating in ambiguity and helping build a category and market motion that is still emerging.
- Willingness to travel globally for customer meetings, partner engagements, and industry events.
Nice To Haves
- Experience in augmented reality, extended reality, spatial computing, smart glasses, wearable computing, or adjacent emerging technologies.
- Experience working with or around enterprise AR hardware and software ecosystems.
- Prior experience at or in close partnership with companies such as Microsoft HoloLens, Magic Leap, or similar platforms is strongly preferred.
- Experience working with large systems integrators, strategic consultancies, or solution providers serving global retail clients.
- Familiarity with enterprise software integrations and the operational requirements associated with deploying new technology into business environments.
Responsibilities
- Own the global retail industry strategy for the SPECS augmented reality glasses business, including positioning, target accounts, use case priorities, and market development plans.
- Identify and prioritize retail workflows where augmented reality glasses can create measurable business value, focusing on scalable, repeatable solutions.
- Translate retail customer needs into clear offerings and solution narratives in partnership with product, design, engineering, sales, and marketing teams.
- Build and strengthen a partner network of services partners, solution partners, systems integrators, and industry specialists to accelerate retail adoption.
- Work closely with Partner Development Managers and Technical Partner Managers to drive partner onboarding, solution readiness, certification, enablement, and field execution.
- Facilitate partner and customer enablement by educating stakeholders on the SPECS platform, value proposition, and deployment path.
- Own the customer pipeline and sales cycle for the retail vertical, from demand generation and qualification through business development, solution shaping, and commercial close.
- Partner with internal and external technical teams to support complex enterprise sales motions, including solution architecture, integration planning, and deployment readiness.
- Represent SPECS at major retail and enterprise industry events and lead planning for presence at key retail forums like NRF.
- Curate and contribute to retail-focused thought leadership, including white papers, knowledge base content, customer stories, and demand generation programs.
- Help shape executive briefings, workshops, and retail-focused events to educate customers, partners, and industry stakeholders on the value of augmented reality in retail.
- Build trusted relationships with senior leaders across retailers, strategic partners, and the broader retail innovation ecosystem.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success (equity in the form of RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
