Global Head of Editorial & Marketing Partnerships
About The Position
The Global Head of Editorial & Marketing Partnerships (EMP) leads the worldwide strategy, execution, and performance of editorial and marketing partnerships across Believe’s artists and labels. Reporting directly to Believe’s Chief Marketing Officer, this role is central to shaping how Believe drives visibility, discovery, and growth across global DSP ecosystems. This is a high-impact leadership role focused on maximizing Believe’s share of voice across DSPs (Spotify, YouTube, TikTok, Meta and others). You will define how Believe wins in editorial and promotional environments—combining data, product, and strategic relationships to unlock opportunities at scale. You are both analytical and product-minded, with deep expertise in artist services and DSP dynamics. You will empower local teams with the tools, insights, and frameworks to succeed, while driving global alignment and securing premium opportunities for artists across all business units (Artist Services, Label & Artist Services, TuneCore).
Requirements
- 15+ years of senior experience in strategic marketing, partnerships, or operations within the digital music ecosystem
- Deep expertise in DSPs, editorial dynamics, and digital growth levers
- Strong business, product, and data mindset with a focus on performance and ROI
- Proven track record leading cross-functional teams in fast-paced, global environments
- Ability to operate at both strategic and hands-on levels
Responsibilities
- Data-Driven EMP Strategy
- Own and scale a best-in-class editorial and marketing partnership strategy: Define and implement a global KPI framework to track editorial and promotional performance across artists, releases, and DSPs
- Map Believe’s artists and catalogues to the most impactful EMP opportunities across platforms
- Set performance benchmarks aligned to market share, release lifecycle, and artist segmentation
- Partner with Product to evolve pitching tools, selection processes, and data infrastructure to drive performance and scalability
- Integrate EMP into broader marketing strategies—defining sequencing, use cases, and best practices by genre and artist profile
- Work with Data teams to embed measurement, automation, and a strong ROI lens across EMP efforts
- Translate insights into clear playbooks, GTM materials, and narratives for internal teams and clients
- Global DSP Relationship Building
- Drive strategic partnerships with DSPs to unlock commercial opportunities for Believe artists: Build and maintain senior relationships with editorial and marketing teams across DSPs globally
- Secure high-impact editorial, marketing, and promotional opportunities across all Believe business units
- Track and benchmark Believe’s share of editorial placements to inform negotiation strategies and advocate for our artists
- Stay ahead of DSP strategies and proactively position Believe artists for global campaigns, seasonal moments, and emerging opportunities (digital, OOH, and beyond)
- Cross-functional Leadership
- Lead alignment and execution across global teams: Oversee central EMP operations across Artist Services, Label & Artist Services, and TuneCore, working closely with the Director of EMP Operations, with a focus on improving efficiency and scalability
- Drive coordination across Product, Data, Marketing, and local EMP teams to ensure strategic alignment and execution
- Translate data and product insights into actionable strategies for local teams to implement at scale
- Elevate and showcase global artist priority programs to ensure they are consistently top-of-mind for DSP partners
Benefits
- Tailor-made training and coaching program
- Remote working policy
- A wellness program “Pauses” with many activities and animations in-house
- Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
- A healthy and eco-responsible company restaurant
- Individual or family health insurance
- Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
- Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
- 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
