S&T Global Media Lead

PepsiCo•Town/Village of Harrison, NY

About The Position

The Global GCC Media Lead is accountable for building, scaling, and leading PepsiCo’s global media capability engine within the GCC model — transforming media into a technology led, data owned, AI-enabled growth driver for the enterprise. This role unifies strategy, capability design, and scaled delivery and sits at the intersection of One Pep Media, Global Marketing Transformation, and GCC execution. The leader owns the end-to-end evolution of global media capabilities in GCC, spanning operating models, media activation, automation, governance, data ownership, and value realization. The mandate is to scale modern Biddable Media Activation inhouse, Direct Campaign Activation & Global Media Governance to unlock productivity and quality, ensure full media data ownership, and deliver measurable business impact at global scale.

Requirements

Deep, hands-on expertise across global media channels, with strong emphasis on biddable and data driven media
Fluency in MarTech, AdTech, media measurement, and data ecosystems
Experience shaping enterprise media models, not just operating campaigns
Ability to design future ready operating models, frameworks, and capability roadmaps
Comfort operating in ambiguity and leading complex global transformations
Strong understanding of how AI, automation, and data transform media performance and efficiency
Experience partnering with technology and analytics teams to scale modern media solutions
Proven success leading large, global, matrixed organizations
Executive presence with ability to influence senior stakeholders across regions and functions
Strong grasp of ROI, productivity, and financial value creation/value realization models
Track record of delivering measurable business impact at scale
Experience working across multiple geographies, cultures, and media maturity levels
Ability to balance global standards with local market needs
Master’s degree (MBA or equivalent) with focus on Marketing, Strategy, Digital Transformation, Analytics, or Technology preferred but not required.
15+ years of progressive experience in media, marketing, digital, data, or technology enabled marketing roles.
Significant experience across media planning, activation, operations, media technology, data, and measurement
Proven track record of scaling enterprise capabilities or leading large‑scale transformation initiatives
Experience influencing senior stakeholders (LG2 and above) across global and sector teams

Responsibilities

Design and own the future state global GCC media operating model, spanning planning, activation, operations, governance, data, and technology
Define and govern the global media capability catalog delivered by GCC under a shared service model
Establish clear own vs. operate frameworks across GCC, markets, and agencies
Drive global consistency in media processes, standards, and ways of working across all sectors
Reduce duplication and inefficiency by standardizing delivery and scaling best practices globally
Lead global delivery of biddable media activation, spanning Biddable Media across all media formats
Oversee media operations excellence, including ad account ownership, execution governance, and quality standards
Ensure brand safety, viewability, fraud prevention, and compliance of internal activation campaigns through automated and real time governance
Partner with markets and agencies to deliver high quality, efficient media execution at scale
Own the design, scaling, and governance of Direct Marketing and Consumer Activation capabilities within the GCC media model, enabling personalized, data driven consumer engagement across the marketing funnel.
Lead the development of direct consumer activation services, including first party data activation, audience targeting, and always on engagement programs in partnership with S&T and Consumer Data teams.
Scale automation enabled direct marketing execution, improving efficiency, relevance, and performance while maintaining compliance with data privacy and governance standards.
Own and scale the global media governance and operations framework for GCC delivered media, ensuring consistent, high quality execution across markets and channels.
Establish and enforce standards for media execution excellence, including brand safety, viewability, fraud prevention, platform compliance, and trading principles across internal and agency ecosystem via automated protocols and tools like Adfidence
Lead media operations at scale, including ad account ownership, platform operations, workflow standardization, and operating controls across biddable channels.
Identify and embed AI and automation across the media value chain (planning, activation, reporting, optimization)
Partner with Global Media, S&T, and Pep Labs to design and evolve the media tech and data architecture
Champion automated performance tracking, predictive optimization, and real-time decisioning
Own global media productivity frameworks, KPIs, and measurement methodologies
Provide transparency and governance over global media investments and performance
Partner with Finance and One Pep Media to quantify value creation, validate savings, and support AOP commitments
Scale proven productivity levers globally, supporting ambitious enterprise value targets
Serve as a senior thought leader for media within PepsiCo, elevating the role of GCC Media internally and externally
Build strong partnerships with: Global & Sector Marketing leaders, One Pep Media & Marketing Transformation, Agencies, publishers, and AdTech partners
Lead, coach, and develop a high performing global media organization (direct and matrix teams)
Foster a strong global GCC media community, anchored in learning, innovation, and excellence