Global Franchise Director TAVI

Abbott Laboratories•Santa Clara, CA

4d•Onsite

About The Position

The Director of Global Franchise Director- TAVI, located in Plymouth, MN, will be responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for their assigned market segment within the Structural Heart Business. The business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.

Requirements

Bachelor’s degree or equivalent experience required.
12+ years of experience with or exposure to sales and/or marketing in healthcare, medical devices, or medical diagnostics.
Strong understanding of market and customer dynamics and understanding of sales processes.
Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.

Nice To Haves

MBA or Master’s degree is preferred.
Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.

Responsibilities

Setting the Division’s strategic direction and tactical implementation of full life-cycle activities for assigned market segment.
Oversight of product development and design.
Pricing.
Launch new products.
Oversee advertising campaigns.
Monitor sales performance.
Contribute to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
Select and manage ongoing relationships with vendors.
Adjust marketing strategy and plans to meet changing markets and competitive conditions.
Build and lead high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.