Global Field Events Lead

Postman•San Francisco, NY

3d•Onsite

About The Position

Postman is looking for a Global Field Events Lead to drive pipeline growth and deepen relationships with our most important customers, prospects, and partners through high-impact global field events and executive engagement programs. This role sits within Revenue Marketing and is focused on turning field events — flagship moments, executive summits, regional activations, and industry presence — into a reliable pipeline and retention engine across both product-led and sales-led growth motions. You’ll own how Postman shows up to the executives, developer leaders, and partners who matter most to the business, and how every event moves deals forward. We’re looking for someone who thinks in terms of pipeline, retention, and executive trust — not registrations or stage time — and who knows how to build field event programs that compound over time and scale globally.

Requirements

10+ years in field marketing, events, or executive programs in B2B SaaS, including time leading and building teams.
Proven track record of driving pipeline and revenue through field events and executive engagement programs — not just running a strong event calendar.
Direct experience building executive programs from scratch — executive summits, executive sponsor programs, or strategic partnerships with major industry forums.
Global event strategy and execution experience.
Track record of building integrated field programs in close partnership with sales and senior leadership.
Thinks in terms of pipeline, accounts, retention, and executive trust — not registrations or vanity metrics.
Comfortable operating at the most senior levels of the company — briefing the CEO, partnering with the CRO, Head of Engineering and representing Postman to customer and partner executives.
Comfortable across strategy and hands-on execution — can set the vision and run the rooms.
Data-driven, with a sharp instinct for which events to invest in, how to design them, and how to optimize for results.
Able to manage complexity across regions, time zones, and stakeholders, prioritize ruthlessly, and execute with speed and focus.

Responsibilities

Develop and execute a global field events strategy aligned to pipeline creation, retention, and revenue goals across SLG motions.
Set the annual events calendar, regional mix, and investment model — prioritizing where Postman shows up based on pipeline potential, audience intent, and deal impact, not brand visibility alone.
Ensure field event execution is tightly integrated with global campaign strategy, regional GTM priorities, and product moments.
Continuously test and evolve event formats — from small-format executive dinners to flagship summits — to stay ahead of how buyers and developer leaders want to engage.
Own the strategy and execution of Postman’s most strategic field moments, including: Postman’s presence at top-tier industry conferences, Executive summits and small-format gatherings for senior technology leaders, Executive engagement programs that connect Postman’s senior leadership to our most important customer and partner relationships year-round.
Execute multi-channel field programs in close coordination with Product Marketing, Developer Relations including: ABM event plays targeting priority enterprise accounts, Pre- and post-event content and digital amplification that extends each moment well beyond the day, Executive content and storytelling tied to event programming and partner moments, Press, social, and analyst engagement integrated into flagship events.
Ensure every field event investment supports the full funnel — from first executive conversation to deal acceleration to renewal.
Work closely with regional sales leaders and CS to: Build event strategies aligned to territory plans, target account lists, and active opportunities, Design account-specific field plays that create and accelerate pipeline at named accounts.
Own KPIs tied to sourced and influenced pipeline, executive engagement quality, and program efficiency — not just attendee counts.
Track and report on the full field events funnel: registration → attendance → MQLs → opportunity → pipeline and revenue impact.
Manage a significant global budget with discipline and creative leverage.