Global Field Events Lead

Postman•San Francisco, CA

3h•$150,000 - $185,000•Onsite

About The Position

Postman is seeking a Global Field Events Lead to drive pipeline growth and deepen relationships with key customers, prospects, and partners through impactful global field events and executive engagement programs. This role, within Revenue Marketing, focuses on transforming field events (flagship moments, executive summits, regional activations, industry presence) into a reliable pipeline and retention engine for both product-led and sales-led growth. The lead will be responsible for Postman's presence among crucial executives, developer leaders, and partners, ensuring every event contributes to moving deals forward. The ideal candidate will prioritize pipeline, retention, and executive trust over vanity metrics and build scalable, compounding global field event programs.

Requirements

10+ years in field marketing, events, or executive programs in B2B SaaS.
Experience leading and building teams.
Proven track record of driving pipeline and revenue through field events and executive engagement programs.
Direct experience building executive programs from scratch (executive summits, executive sponsor programs, or strategic partnerships with major industry forums).
Global event strategy and execution experience.
Track record of building integrated field programs in close partnership with sales and senior leadership.
Thinks in terms of pipeline, accounts, retention, and executive trust — not registrations or vanity metrics.
Comfortable operating at senior levels of the company (briefing CEO, partnering with CRO, Head of Engineering, and representing Postman to customer and partner executives).
Comfortable across strategy and hands-on execution.
Data-driven with a sharp instinct for event investment, design, and optimization.
Able to manage complexity across regions, time zones, and stakeholders.
Ability to prioritize ruthlessly and execute with speed and focus.

Responsibilities

Develop and execute a global field events strategy aligned with pipeline creation, retention, and revenue goals across SLG motions.
Set the annual events calendar, regional mix, and investment model, prioritizing based on pipeline potential, audience intent, and deal impact.
Ensure field event execution is integrated with global campaign strategy, regional GTM priorities, and product moments.
Continuously test and evolve event formats to adapt to buyer and developer leader engagement preferences.
Own the strategy and execution of Postman’s most strategic field moments, including presence at top-tier industry conferences, executive summits, small-format gatherings for senior technology leaders, and executive engagement programs.
Execute multi-channel field programs in coordination with Product Marketing and Developer Relations, including ABM event plays, pre- and post-event content and digital amplification, executive content and storytelling, and press, social, and analyst engagement.
Ensure field event investments support the full funnel, from initial executive conversation to deal acceleration and renewal.
Build event strategies aligned with territory plans, target account lists, and active opportunities in collaboration with regional sales leaders and CS.
Design account-specific field plays to create and accelerate pipeline at named accounts.
Own KPIs tied to sourced and influenced pipeline, executive engagement quality, and program efficiency.
Track and report on the full field events funnel: registration → attendance → MQLs → opportunity → pipeline and revenue impact.
Manage a significant global budget with discipline and creative leverage.