Global Demand Generation Manager

GitGuardian•New York, NY

12d•Hybrid

About The Position

GitGuardian is a global cybersecurity scale-up with offices in Paris, New York City, and Boston. The company has secured significant investment from notable figures and VC firms, indicating strong market validation. GitGuardian specializes in helping enterprises mitigate credential-based security risks by identifying and preventing the exposure of sensitive information across code, systems, and AI. Their platform is widely adopted, with over 600,000 developers and 50 Fortune 500 companies as users. This role is a hybrid position based in NYC or Boston, focusing on driving demand generation for GitGuardian's international operations, with a particular emphasis on North America and Europe. It's an individual contributor role within the Revenue Marketing team, directly supporting Demand Generation leadership, the VP of GTM, and the BDR team to convert market interest into qualified pipeline. The position requires end-to-end ownership of campaigns, from building and launching to measuring and optimizing, with a strong focus on data analysis and revenue impact.

Requirements

Solid B2B marketing experience, with a significant portion in demand generation or growth marketing.
Proven, hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads, programmatic), including budget management, creative testing, and optimization for pipeline.
Experience executing ABM programs targeting enterprise accounts.
Proficiency with a marketing automation platform (HubSpot, Marketo, or equivalent) for building and managing workflows.
Data-driven mindset: comfortable with spreadsheets, campaign attribution, and explaining performance.
Experience working closely with Sales and BDR teams on lead definitions, SLAs, and qualification criteria.
Background in cybersecurity or a closely adjacent technical category (developer tools, cloud security, DevOps, IAM).

Nice To Haves

Experience with intent data platforms (6sense, Demand base, Bombora) and activating signals in campaigns.
Familiarity with the AppSec or IAM tooling landscape.
Hands-on experience with GTM tooling (Clay, Apollo, ZoomInfo, or similar enrichment and sequencing stacks).
Experience running content syndication programs and evaluating vendor performance.
Prior experience at a company scaling to $50M–$100M ARR in the enterprise market.

Responsibilities

Plan and run multi-channel demand generation campaigns across paid digital (LinkedIn, Google, programmatic), content syndication, webinars, and outbound email programs.
Own campaign performance: track spend efficiency, conversion rates, and pipeline contribution; iterate quickly based on data.
Manage paid media budgets at the campaign level, optimizing bids, audiences, and creative to meet CAC and pipeline targets.
Build and execute Account-Based Marketing (ABM) programs targeting F500 and mid-market enterprise accounts in coordination with Sales and RevOps.
Develop account lists, targeting logic, and personalized messaging for named account campaigns across key verticals.
Measure ABM program impact on account engagement, pipeline creation, and deal velocity.
Design and manage lead nurture flows to engage prospects from initial contact to SQL.
Define handoff criteria and SLAs with the BDR team to ensure effective qualification and follow-up of marketing-sourced leads.
Continuously improve lead scoring and segmentation to enhance funnel conversion rates.
Own pipeline number reporting: provide weekly and quarterly updates on campaign performance, channel efficiency, and pipeline contribution.
Surface insights from campaign data to inform future investment decisions and share learnings with the marketing team.