Global Demand Generation Manager
About The Position
This is a hybrid role for a Global Demand Generation Manager based in NYC or Boston. The role is a high-impact individual contributor within the Revenue Marketing team, focused on turning market interest into qualified pipeline. The position will span both North America and Europe, requiring the development of programs to reach enterprise security buyers. This is not a program management role; the individual will own campaigns end-to-end, from building and launching to measuring and improving them, with a close connection to data and revenue. GitGuardian is a global cybersecurity scale-up with early investors including the co-founder of GitHub and Docker's co-founder. The company has raised series C funding and is used by over 600K developers and 50 of the Fortune 500. The platform helps enterprises close credential-based breach paths by finding and prioritizing secrets for remediation and preventing new exposures across code, systems, and AI.
Requirements
- Solid B2B marketing experience, with a meaningful portion in demand generation or growth marketing.
- Proven, hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads, programmatic) — managing budgets, testing creative, and optimizing for pipeline.
- Experience executing ABM programs targeting enterprise accounts.
- Proficiency with a marketing automation platform (HubSpot, Marketo, or equivalent) — building and managing workflows.
- Data-driven mindset: comfortable in a spreadsheet, knows how to attribute pipeline to campaigns, and can explain what's working and what isn't.
- Experience working closely with Sales and BDR teams — aligned on lead definitions, SLAs, and qualification criteria.
- Background in cybersecurity or a closely adjacent technical category (developer tools, cloud security, DevOps, IAM).
Nice To Haves
- Experience with intent data platforms (6sense, Demand base, Bombora) and activating signals in campaigns.
- Familiarity with the AppSec or IAM tooling landscape.
- Hands-on experience with GTM tooling (Clay, Apollo, ZoomInfo, or similar enrichment and sequencing stacks).
- Experience running content syndication programs and evaluating vendor performance.
- Prior experience at a company scaling to $50M–$100M ARR in the enterprise market.
Responsibilities
- Plan and run multi-channel demand generation campaigns across paid digital (LinkedIn, Google, programmatic), content syndication, webinars, and outbound email programs.
- Own campaign performance: track spend efficiency, conversion rates, and pipeline contribution; iterate quickly based on data.
- Manage paid media budgets at the campaign level, optimizing bids, audiences, and creative to hit CAC and pipeline targets.
- Build and execute ABM programs targeting F500 and mid-market enterprise accounts, in close coordination with Sales and RevOps.
- Develop account lists, targeting logic, and personalized messaging for named account campaigns across key verticals.
- Measure ABM program impact on account engagement, pipeline creation, and deal velocity.
- Design and manage lead nurture flows to keep prospects engaged from first touch to SQL.
- Define handoff criteria and SLAs with the BDR team, ensuring marketing-sourced leads are qualified and followed up effectively.
- Continuously improve lead scoring and segmentation to increase conversion across the funnel.
- Own pipeline number: report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution.
- Surface insights from campaign data to inform future investment decisions and share learnings with the broader marketing team.
Benefits
- 25 days of PTO
- 10 public holidays
- Health, Dental & Vision insurance (80% coverage), for individuals and their families
- Short term & long term disability insurance (100% paid)
- Travel policy including to our annual off-sites
- Up to $300 towards your home office set-up
- Monthly remote work stipend $70
- Complimentary access to Talk Space
- Referral bonus of $4000 for any new Guardians we might hire thanks to you
- Pre-tax commuter plan access
- 401(k) with Empower - 3% match!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
