Global Content Strategy Lead, YouTube Business
About The Position
The Global Content Strategy Lead leads a global team of Content Strategists in YouTube's Scaled Comms & Escalations organization. The role brings partner-facing and user-facing content together and moves the team toward an AI-first, kernel-based content production approach. The Content Strategy team creates materials that help YouTube creators and partners grow, including Channel Plans, best-practice playbooks, and monetization education used by frontline teams such as Strategic Partner Managers and Partner Activation Managers, with content increasingly delivered at scale through AI. The role owns the content strategy roadmap and quarterly planning, leads the Brand Deals Education program, oversees Channel Plans and the Claims Process, and coordinates content development with stakeholders, Legal, and localization. It also oversees content across Shorts, Live, Podcasts, and Supers, working with Content and Media Operations to create a connected external communications pipeline.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in content strategy, creator or partner education, product marketing, or a related field.
- 3 years of experience managing people, including distributed or global teams.
- Experience with the YouTube creator ecosystem, monetization (including brand deals), partner management, and Media Cos or the Music Industry.
Nice To Haves
- Experience bringing GenAI into content workflows with measurable gains in efficiency or quality.
- Experience influencing VP-level leaders and pushing back with data-backed alternatives.
- Experience designing curricula or education programs at scale.
- Experience with multi-format content strategy, including long-form video, short-form video, Live, and Podcasting.
- Experience using SQL or data analytics tools to deliver insights and recommendations.
- Excellent operational skills across legal review, localization, and multi-stakeholder approvals.
Responsibilities
- Lead and grow a distributed global team of content strategists and vendor support.
- Own the content strategy roadmap and quarterly planning intake, prioritizing work tied to go-to-market levers and securing VP sign-off each quarter.
- Lead the Brand Deals Education program end-to-end, expanding content kernels and AI-assisted drafting and approval workflows, and loading content so insights reach creators at scale.
- Own Channel Plans templates, partner data and claims, and the Claims Process, ensuring quality, accuracy, and fast turnaround.
- Run the content development cycle with stakeholders, Legal, and localization so materials ship on time, with approval, and at high quality.
- Oversee content creation across Shorts, Live, Podcasts, and Supers.
- Work with Content and Media Operations to create one connected pipeline for external communications.
Benefits
- 20% bonus target
- Equity
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
