Global Communications & Content Specialist

Corpay•Toronto, ON

5d•CA$65,000 - CA$75,000•Hybrid

About The Position

Corpay is currently looking to hire a Global Content Specialist within our Global Marketing team. In this role, you will be responsible for the creation and execution of communications and content deliverables as outlined in the Global Marketing Plan. The incumbent will support ongoing content generation and maintenance across the entire global selection of mediums and properties owned by Corpay, including websites, sales collateral, social media, thought-leadership programs, and more, in the Toronto office or the Melbourne, Australia office. You will report directly to the Senior Global Content Manager and regularly collaborate with cross-functional stakeholders.

Requirements

3-5 years’ Marketing experience within a B2B environment
Financial Services industry experience required
Degree in Business, Marketing, Journalism or Communications or relevant field
Proven track record of supporting communication plans through creation of value-added and creative content
The ability to grasp complex aspects of financial products and services and portray them in a clear and straightforward manner
Strong background and proven hands-on experience creating and managing content for various channels and mediums
Website and product copy knowledge and an understanding of SEO requirements
Good understanding of current marketing concepts, strategy, and best practices
Excellent communication skills, both written and verbal
Proven ability to influence and persuade effectively, and to think creatively to deliver solutions that work for stakeholders and the brand
Organized and able to multitask efficiently across multiple projects
Familiar with Microsoft Office programs

Responsibilities

Execute the ongoing development of value-added content and impactful marketing and communication materials and programs, including sell-sheets, brochures, social media content, case studies, thought leadership pieces, including blog posts and articles, podcasts, email nurture campaigns, presentations, and webcasts;
Work with the Marketing Team and key stakeholders to develop content that effectively supports various global marketing and communications strategies;
Assist with the launch of new products by collaborating with the Marketing Team and internal partners to generate content concepts and convert them into impactful public-facing collateral, while meeting key objectives and ensuring the company’s verbal brand is accurately represented;
Work alongside the Digital Marketing Team and Regional Marketing Managers to develop and create social media content that effectively supports campaigns to increase audience interest and engagement in the company’s social media channels;
Create strong content, helping to attract and nurture customers and prospects through both offline and online channels;
Execute elements of communications plans that support new product launches, initiatives, events and other projects;
Assist the Global Content Manager to maintain an ongoing content calendar to support marketing programs and materials through collaboration with the Marketing team and other internal stakeholders;
Ensure that all marketing and communication material messaging is consistent, accurate, and that they comply with corporate branding and verbal guidelines, legal, and compliance.