Global Commercial Enterprise Marketing Leader

Lenovo•Morrisville, NC

4d•$161,600 - $247,710•Onsite

About The Position

Lenovo is seeking a Global Commercial Enterprise Marketing Leader to set the strategic direction and lead the global marketing agenda for its Commercial Enterprise business. This pivotal role within the Personal Computing & Smart Devices Division (PCSD) will help accelerate long-term, profitable growth across Lenovo’s enterprise customer base. The opportunity involves shaping how Lenovo brings its full portfolio of devices, infrastructure, services, and solutions to market, building a more customer-led, insight-driven, and commercially accountable marketing engine. A key focus will be establishing Lenovo’s AI leadership within the Enterprise market by translating AI innovation, AI PCs, intelligent infrastructure, and services into compelling customer value propositions and differentiated market narratives. The successful candidate will be an accomplished, strategic, and commercially minded executive with a proven ability to lead transformation and deliver measurable business impact in a complex global environment. They will integrate customer insight, brand, product marketing, demand generation, digital, communications, and account-based marketing to create a more integrated and effective go-to-market model across Worldwide and Geo teams.

Requirements

12+ years of progressive marketing leadership experience, including significant experience leading global or multi-market B2B or Enterprise marketing organizations.
Demonstrated success in technology marketing, with deep understanding of enterprise customer segments, complex buying journeys and the evolving technology landscape.
Bachelor’s degree required.

Nice To Haves

Proven experience developing and executing integrated marketing strategies across brand, product marketing, demand generation, digital, content, communications and account-based marketing.
Experience bringing emerging technology and innovation to market, ideally including AI-led products, services or solutions.
Strong experience building and leading high-performing, geographically dispersed teams within a matrixed global organization.
Strong understanding of enterprise sales environments, channel and distribution models, sales enablement and partner-led marketing.
Expertise in marketing measurement, customer data, campaign management, reporting and analytics, with the ability to translate performance data into action.
Experience across digital marketing, including web and eCommerce strategy, marketing automation, lead management, paid media, search and email.
Commercial understanding of pricing, promotional strategy, competitive positioning, revenue planning and sales performance.
Advanced degree preferred.

Responsibilities

Define and execute the global Commercial Enterprise marketing strategy, aligned to Lenovo’s business priorities, growth ambitions and PCSD portfolio strategy.
Lead the global product, campaign, vertical and solutions marketing organization, ensuring clear value propositions, differentiated messaging and integrated go-to-market activation for enterprise customers.
Establish a clear AI marketing leadership agenda for the Enterprise business, translating Lenovo’s AI innovation into relevant customer narratives, category leadership and commercial growth.
Partner with Commercial Business Unit leadership, Geo Marketing, Sales and key functional teams to translate global strategy into locally relevant activation across North America, EMEA, Latin America and Asia Pacific.
Build insight-led marketing strategies rooted in enterprise customer needs, market trends, competitive intelligence and segmentation to improve relevance, acquisition, retention and lifetime value.
Drive integrated demand generation and account-based marketing programs that deliver qualified opportunities, pipeline contribution and measurable revenue impact.
Set a rigorous performance management framework, including KPIs that measure customer behavior, marketing effectiveness, pipeline progression, revenue contribution and channel performance.
Lead the development of an integrated content and communications strategy that strengthens enterprise brand consideration, engages customers throughout the buying journey and creates demand for Lenovo’s full solutions portfolio.
Strengthen Lenovo’s commercial enterprise brand positioning and competitive differentiation across products, solutions, channels and customer touchpoints.
Drive organizational effectiveness through talent development, operating-model evolution, process improvement and disciplined investment decisions.
Build and lead a high-performing global team, creating a culture of accountability, collaboration, innovation and continuous improvement.
Lead with influence across a complex matrix organization, aligning senior stakeholders and teams behind shared commercial outcomes.