Global Brand Strategy & Architecture Lead

HP • Vancouver, WA

3d • Remote

About The Position

Lead marketing communications strategy and execution for the global brand team at HP, ensuring alignment with company standards and commercial priorities. Develop insight-driven marketing and creative briefs tied to business goals, measurable ROI, and brand outcomes. Partner with business unit, regional marketing, and go-to-market teams to deliver integrated global programs across the marketing mix. Demonstrate a strong understanding of AMB customer journeys and apply that knowledge to shape relevant, effective communications strategies. Leverage customer stories and proof points to create best-in-class brand storytelling that builds credibility, relevance, and differentiation. Develop global storytelling assets that position HP as a leader in the future of work, including how our technology helps companies and workers unlock growth and fulfillment. Develop a clear narrative around HP’s Sustainable Impact commitments and show how they translate into business advantage for customers. Develop successful owned and earned campaigns that expand reach, strengthen brand perception, and support business objectives. Lead agency partners to deliver high-quality, on-brand work that is strategically sound and commercially effective. Drive adoption of innovative marketing communications practices across the business. Manage budgets, partner funding, and financial processes for the function. Provide informal leadership, coaching, and guidance to less experienced team members and cross-functional partners.

Requirements

• Demonstrated commercial B2B marketing experience with ownership of campaigns from strategy, creative conception, and production through launch.
• Experience serving as the primary client lead with external creative or media agencies; agency-side experience is a plus.
• Proven stakeholder management experience in a highly matrixed, complex organization.
• Ability to present to executive leadership with poise, confidence, and clarity.
• 8+ years of marketing communications experience, including at least 4 years of experience in brand strategy or strategic account management roles, and at least 2 years in the PC, IT, or broader technology sector.
• Professional fluency in English is required; additional languages are a plus.
• Strong experience in insight- and data-led communications planning, including writing, evaluating, and guiding the development of high-quality creative briefs.
• Demonstrated success managing multiple campaigns simultaneously from strategy and production through in-market execution.
• Deep working knowledge of digital, social, content, and paid media channels.
• Strong brand judgment, with the ability to assess creative quality and ensure consistency with brand strategy.
• Solid budget management, forecasting, and operational process skills.

Nice To Haves

• MBA preferred.
• Agency-side experience is a plus.
• Additional languages are a plus.

Responsibilities

• Lead marketing communications strategy and execution for the global brand team at HP, ensuring alignment with company standards and commercial priorities.
• Develop insight-driven marketing and creative briefs tied to business goals, measurable ROI, and brand outcomes.
• Partner with business unit, regional marketing, and go-to-market teams to deliver integrated global programs across the marketing mix.
• Demonstrate a strong understanding of AMB customer journeys and apply that knowledge to shape relevant, effective communications strategies.
• Leverage customer stories and proof points to create best-in-class brand storytelling that builds credibility, relevance, and differentiation.
• Develop global storytelling assets that position HP as a leader in the future of work, including how our technology helps companies and workers unlock growth and fulfillment.
• Develop a clear narrative around HP’s Sustainable Impact commitments and show how they translate into business advantage for customers.
• Develop successful owned and earned campaigns that expand reach, strengthen brand perception, and support business objectives.
• Lead agency partners to deliver high-quality, on-brand work that is strategically sound and commercially effective.
• Drive adoption of innovative marketing communications practices across the business.
• Manage budgets, partner funding, and financial processes for the function.
• Provide informal leadership, coaching, and guidance to less experienced team members and cross-functional partners.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior